What is Emarsys used for?

Emarsys, owned by SAP, is an omnichannel marketing platform for retail and ecommerce brands that covers email, mobile and personalization. It is a good fit for retail lifecycle marketing at scale and personalized promotions for ecommerce brands.

How much does Emarsys cost?

Emarsys doesn't publish fixed prices; pricing is quoted on request.

Is Emarsys open source?

No. Emarsys is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Emarsys include Mautic and Dittofeed.

What are some alternatives to Emarsys?

Emarsys competes with Salesforce Marketing Cloud, Klaviyo and Braze. For open-source options, see Enlisted's ranked list of open-source Emarsys alternatives.

Emarsys: features, pricing and alternatives

About Emarsys

Emarsys is a commercial marketing platform that is part of SAP and designed for retail and ecommerce companies. Marketers use it to build customer segments, personalize messages and orchestrate campaigns across channels such as email, SMS and mobile.

It is generally positioned as a way to automate lifecycle marketing and use customer and product data to tailor offers, rather than a simple newsletter tool. As an SAP product, it fits organizations that already use SAP commerce and customer experience software. Emarsys is a hosted enterprise service, with sales-led pricing and implementation support.

Key features

Omnichannel campaign orchestration
Segmentation of customers
Personalization using customer and product data
Email, SMS and mobile messaging
Lifecycle marketing automation

Good fit for

→Retail lifecycle marketing at scale
→Personalized promotions for ecommerce brands

Tags: omnichannel-marketing; sap; ecommerce; retail; personalization; email-marketing; marketing-automation

Emarsys: questions and answers

What is Emarsys used for?: Emarsys, owned by SAP, is an omnichannel marketing platform for retail and ecommerce brands that covers email, mobile and personalization. It is a good fit for retail lifecycle marketing at scale and personalized promotions for ecommerce brands.
How much does Emarsys cost?: Emarsys doesn't publish fixed prices; pricing is quoted on request.
Is Emarsys open source?: No. Emarsys is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Emarsys include Mautic and Dittofeed.
What are some alternatives to Emarsys?: Emarsys competes with Salesforce Marketing Cloud, Klaviyo and Braze. For open-source options, see Enlisted's ranked list of open-source Emarsys alternatives.