What is Drip used for?

Drip is an email and SMS marketing automation platform focused on ecommerce brands that want to personalize messages from store activity. It is a good fit for abandoned cart recovery for online shops and win-back campaigns for lapsed customers.

How much does Drip cost?

Drip is a paid product with no free plan.

No. Drip is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Drip include Mautic, Dittofeed and Notifuse.

What are some alternatives to Drip?

Drip competes with Klaviyo, Omnisend and Sendlane. For open-source options, see Enlisted's ranked list of open-source Drip alternatives.

Drip: features, pricing and alternatives

About Drip

Drip is a commercial marketing automation service designed for online stores. It connects to ecommerce platforms, tracks what shoppers browse and buy, and uses that information to trigger email and text messages, such as welcome series, cart reminders and win-back offers.

Marketers build automations in a visual workflow editor and can segment audiences by behavior and purchase history, then measure results in revenue-focused reports. Drip is hosted rather than self-installed, and it is aimed at small and mid-sized direct-to-consumer brands that want more targeting than a basic newsletter tool provides.

Key features

Ecommerce-focused email and SMS automation
Visual workflow builder
Segmentation by purchase behavior
Triggered messages from store activity
Reporting focused on revenue results

Good fit for

→Abandoned cart recovery for online shops
→Win-back campaigns for lapsed customers

Tags: email-marketing; sms; ecommerce; marketing-automation; segmentation; dtc; workflows

Drip: questions and answers

What is Drip used for?: Drip is an email and SMS marketing automation platform focused on ecommerce brands that want to personalize messages from store activity. It is a good fit for abandoned cart recovery for online shops and win-back campaigns for lapsed customers.
How much does Drip cost?: Drip is a paid product with no free plan.
Is Drip open source?: No. Drip is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Drip include Mautic, Dittofeed and Notifuse.
What are some alternatives to Drip?: Drip competes with Klaviyo, Omnisend and Sendlane. For open-source options, see Enlisted's ranked list of open-source Drip alternatives.