What is ActiveCampaign used for?

ActiveCampaign is an email and marketing automation platform with an integrated sales CRM, plus SMS, WhatsApp and AI features for customer journeys. It is a good fit for automating nurture emails after a signup, and combining email and SMS follow-up with a CRM.

How much does ActiveCampaign cost?

ActiveCampaign is a paid product with no free plan.

Is ActiveCampaign open source?

No. ActiveCampaign is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to ActiveCampaign include Mautic, Dittofeed and Listmonk.

What are some alternatives to ActiveCampaign?

ActiveCampaign competes with HubSpot, Keap and Mailchimp. For open-source options, see Enlisted's ranked list of open-source ActiveCampaign alternatives.

ActiveCampaign: features, pricing and alternatives

About ActiveCampaign

ActiveCampaign is a marketing automation platform that combines email marketing with a built-in CRM and several messaging channels. It is used by businesses of different sizes to design customer journeys, send campaigns and follow up with leads based on their behavior.

The platform includes marketing automation, email marketing, a CRM aimed at nimble teams, a WhatsApp inbox shared by the whole team, transactional email, SMS marketing and Active Intelligence, a set of autonomous AI features. It connects with more than 1,000 apps and can connect to AI tools such as Claude and ChatGPT, and there is support for franchise and multi-location setups.

ActiveCampaign is proprietary and delivered as a hosted service rather than software you run yourself. A free trial and a demo with an expert are offered, a partner program is available, and plan details are on its pricing page.

Key features

Marketing automation for customer journeys
Email marketing campaigns
Built-in sales CRM
SMS and WhatsApp messaging
Transactional email for receipts
Integrations with over 1,000 apps

Good fit for

→Automating nurture emails after a signup
→Combining email and SMS follow-up with a CRM

Tags: marketing-automation; email-marketing; crm; sms; whatsapp; ai; saas

ActiveCampaign: questions and answers

What is ActiveCampaign used for?: ActiveCampaign is an email and marketing automation platform with an integrated sales CRM, plus SMS, WhatsApp and AI features for customer journeys. It is a good fit for automating nurture emails after a signup, and combining email and SMS follow-up with a CRM.
How much does ActiveCampaign cost?: ActiveCampaign is a paid product with no free plan.
Is ActiveCampaign open source?: No. ActiveCampaign is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to ActiveCampaign include Mautic, Dittofeed and Listmonk.
What are some alternatives to ActiveCampaign?: ActiveCampaign competes with HubSpot, Keap and Mailchimp. For open-source options, see Enlisted's ranked list of open-source ActiveCampaign alternatives.