What is HubSpot used for?

HubSpot is a CRM platform that unites marketing, sales and customer service software, with a free CRM tier and paid hubs for each function. It is a good fit for small businesses adopting a first CRM, marketing teams automating campaigns, and sales and service teams sharing customer data.

Yes. HubSpot has a free plan, and paid plans start at $20 per seat per month. A free trial is also available.

Is HubSpot open source?

No. HubSpot is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot include Twenty, Krayin CRM and SuiteCRM.

What are some alternatives to HubSpot?

HubSpot competes with Salesforce, Pipedrive and Zoho CRM. For open-source options, see Enlisted's ranked list of open-source HubSpot alternatives.

HubSpot: features, pricing and alternatives

About HubSpot

HubSpot is a commercial customer platform built around a CRM. It combines marketing, sales and customer service tools so that all teams work from the same customer records, and the vendor now describes the whole as an agentic platform with AI built in.

The product line includes the free HubSpot CRM, Marketing Hub for marketing automation, Sales Hub for sales software and Service Hub for customer service, and each hub has free and premium plans. The site also offers free tools, demos for the premium software, and contact options for support and sales. It supports several languages and a high contrast mode.

HubSpot is hosted, proprietary software with tiered pricing explained on its pricing pages, and it cannot be self-hosted. It suits small and mid-size businesses that want to start with a free CRM and add marketing, sales or service modules as they grow.

Key features

Free CRM for contacts and deals
Marketing Hub with automation
Sales Hub for pipelines and outreach
Service Hub for customer support
Free and premium plans per hub
AI features across the platform

Good fit for

→Small businesses adopting a first CRM
→Marketing teams automating campaigns
→Sales and service teams sharing customer data

Tags: crm; marketing-automation; sales; customer-service; small-business; ai

HubSpot: questions and answers

What is HubSpot used for?: HubSpot is a CRM platform that unites marketing, sales and customer service software, with a free CRM tier and paid hubs for each function. It is a good fit for small businesses adopting a first CRM, marketing teams automating campaigns, and sales and service teams sharing customer data.
Is HubSpot free?: Yes. HubSpot has a free plan, and paid plans start at $20 per seat per month. A free trial is also available.
Is HubSpot open source?: No. HubSpot is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot include Twenty, Krayin CRM and SuiteCRM.
What are some alternatives to HubSpot?: HubSpot competes with Salesforce, Pipedrive and Zoho CRM. For open-source options, see Enlisted's ranked list of open-source HubSpot alternatives.