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TrackMedia

SaaS

TrackMedia is a social media publishing and analytics tool that schedules posts to 20 networks and tracks link clicks per post and per platform.

trackmedia.app
TrackMedia homepage screenshot

About TrackMedia

TrackMedia is a hosted content distribution tool for creators, in-house marketing teams and agencies. You write one master draft and it prepares a version for each connected network, checking limits such as character counts and image aspect ratios before the post goes out. The goal is to cut the effort of posting the same material to many platforms.

Beyond scheduling with timezone support, it handles threads, carousels, first comments and alt text, and can crosspost from one account to others with platform-specific adjustments and deduplication. Every link becomes a short tracked link with UTM tags, so analytics show which post on which network drove clicks, alongside impressions, saves, shares and followers. A REST API with a TypeScript SDK, a CLI and an MCP server support automation and use from AI assistants.

Supported networks include LinkedIn, X, Instagram, Threads, Bluesky, TikTok, YouTube, Facebook, Pinterest, Reddit, Mastodon, Telegram and Discord, among others. TrackMedia is a proprietary SaaS product with a free tier; its site states that every network is included in every plan and that no card is needed to sign up.

Key features

  • Write once, adapt per network automatically
  • Scheduling with timezone support
  • Threads, carousels, first comments and alt text
  • Crosspost between accounts with deduplication
  • Tracked short links with automatic UTM tags
  • Per-post analytics across 20 networks
  • REST API, TypeScript SDK and CLI
  • MCP server for AI assistants

Good fit for

  • →Creators distributing one post across channels
  • →Agencies managing client workspaces
  • →Developers automating posting through the API
Tags
social-media
scheduling
cross-posting
link-tracking
analytics
utm
api
mcp

TrackMedia: questions and answers

What is TrackMedia used for?
TrackMedia is a social media publishing and analytics tool that schedules posts to 20 networks and tracks link clicks per post and per platform. It is a good fit for creators distributing one post across channels, agencies managing client workspaces and developers automating posting through the API.
Is TrackMedia free?
Yes. TrackMedia has a free plan.
Is TrackMedia open source?
No. TrackMedia is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Shoutrrr and MultiPost.
What are some alternatives to TrackMedia?
TrackMedia competes with Buffer, Hootsuite and Later.

Open-source alternatives to TrackMedia

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SaaS alternatives to TrackMedia

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