What is Hootsuite used for?

Hootsuite is a social media management suite that combines scheduling, content creation, analytics, listening and a social inbox in one dashboard. It is a good fit for agencies managing client social accounts, customer care teams answering messages and enterprises monitoring brand mentions.

How much does Hootsuite cost?

Paid plans for Hootsuite start at $99 per seat per month, and there is no free plan. A free trial is available.

Is Hootsuite open source?

No. Hootsuite is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hootsuite include Postiz, Shoutrrr and BrightBean Studio.

What are some alternatives to Hootsuite?

Hootsuite competes with Buffer, Sprout Social and Sprinklr. For open-source options, see Enlisted's ranked list of open-source Hootsuite alternatives.

Hootsuite: features, pricing and alternatives

About Hootsuite

Hootsuite is a commercial social media management platform. Teams use it to plan and publish posts, respond to messages and comments, monitor conversations and report on results across many social networks from one place.

The vendor presents a Social OS made up of several modules: Perch for content creation, planning and publishing, Nest for the social inbox and customer care, Lumen for insights and listening, Wisdom for social-first AI, and Parliament for employee advocacy. Integrations are listed, and industry pages cover agencies, non-profits, education, hospitality, small business, consumer goods, technology, healthcare, government and financial services.

Hootsuite is hosted, proprietary software with a plans page, and it is not self-hosted. It suits social media managers, agencies and larger organizations that need approvals, monitoring and reporting across multiple accounts.

Key features

Post planning and scheduling
Social inbox for customer care
Insights and social listening
AI tools built for social content
Employee advocacy module
Integrations with other tools

Good fit for

→Agencies managing client social accounts
→Customer care teams answering messages
→Enterprises monitoring brand mentions

Tags: social-media; scheduling; social-listening; analytics; social-inbox; marketing

Hootsuite: questions and answers

What is Hootsuite used for?: Hootsuite is a social media management suite that combines scheduling, content creation, analytics, listening and a social inbox in one dashboard. It is a good fit for agencies managing client social accounts, customer care teams answering messages and enterprises monitoring brand mentions.
How much does Hootsuite cost?: Paid plans for Hootsuite start at $99 per seat per month, and there is no free plan. A free trial is available.
Is Hootsuite open source?: No. Hootsuite is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hootsuite include Postiz, Shoutrrr and BrightBean Studio.
What are some alternatives to Hootsuite?: Hootsuite competes with Buffer, Sprout Social and Sprinklr. For open-source options, see Enlisted's ranked list of open-source Hootsuite alternatives.