About Metricool
Metricool is a commercial tool for planning, publishing and measuring social media and paid campaigns. It supports many networks, including Instagram, TikTok, YouTube, Threads, X, Facebook, Pinterest, LinkedIn, Google Business Profile and Bluesky.
The product is organized into reporting, planning and execution, and measurement. Reporting includes customizable reports and a Data Studio tool, planning offers a calendar, approval system, SmartLinks, an AI assistant, an inbox and automated flows, and measurement covers analytics, competitor tracking and ads. An MCP connection is also available. Metricool is hosted, and a free account is offered.
Key features
- Scheduling across many social networks
- Analytics for posts and profiles
- Ad campaign reporting
- Approval system for teams
- Tracking of competitor accounts
- AI assistant and MCP connection
Good fit for
- →Reporting social and ad results to clients
- →Scheduling content for several brands
- Tags
- social-media-management
- scheduling
- analytics
- ad-reporting
- agencies
- competitor-tracking
- ai
Metricool: questions and answers
- What is Metricool used for?
- Metricool combines social media scheduling, analytics and ad reporting in one dashboard for creators, businesses and agencies. It is a good fit for reporting social and ad results to clients, and scheduling content for several brands.
- Is Metricool free?
- Yes. Metricool has a free plan, and paid plans start at $25 per month.
- Is Metricool open source?
- No. Metricool is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Metricool include Postiz, BrightBean Studio and Mixpost.
- What are some alternatives to Metricool?
- Metricool competes with Buffer, Hootsuite and Later. For open-source options, see Enlisted's ranked list of open-source Metricool alternatives.
Open-source alternatives to Metricool
See all
Postiz
Social Media
📨 The ultimate agentic social media scheduling tool 🤖
AGPL-3.0vs Buffer★ 37k
BrightBean Studio
Social Media
Open-source, self-hostable social media management platform. Schedule, publish, and manage
AGPL-3.0vs Buffer★ 2.4k
Mixpost
Social Media
📅 Schedule, 📢 publish, and ⚡ manage your social media content on your server. No subscri
MITvs Buffer★ 3.8k
Shoutrrr
Social Media
An open-source alternative to Buffer, Typefully, and Hootsuite. Write once and schedule ev
Apache-2.0vs Buffer★ 405
Mastodon
Social Media
Your self-hosted, globally interconnected microblogging community
AGPL-3.0vs X (Twitter)★ 50k
Bluesky
Social Media
The Bluesky Social application for Web, iOS, and Android
MITvs X (Twitter)★ 18k
SaaS alternatives to Metricool
See all
Buffer
Social Media
Buffer is a social media management tool for planning, scheduling and publishing posts, with analytics, a link-in-bio page and a forever-free plan.
SaaS
Hootsuite
Social Media
Hootsuite is a social media management suite that combines scheduling, content creation, analytics, listening and a social inbox in one dashboard.
SaaS
Later
Social Media
Visual social media scheduler and link-in-bio tool focused on Instagram
SaaS
Iconosquare
Social Media
Analytics and scheduling for Instagram, Facebook, TikTok and LinkedIn accounts
SaaS
Sprout Social
Social Media
Social media management suite with publishing, inbox and reporting
SaaS
SocialPilot
Social Media
Social media scheduling and reporting tool with team and agency features
SaaS