What is Brandwatch used for?

Brandwatch, a Cision company, offers social listening and consumer intelligence with AI, plus social media management and influencer tools. It is a good fit for brand reputation monitoring and market research from online conversations.

How much does Brandwatch cost?

Brandwatch doesn't publish fixed prices; pricing is quoted on request.

Is Brandwatch open source?

No. Brandwatch is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and Shoutrrr.

What are some alternatives to Brandwatch?

Brandwatch competes with Meltwater, Sprinklr and Emplifi.

Brandwatch: features, pricing and alternatives

About Brandwatch

Brandwatch is a commercial platform that analyzes online conversations to help brands understand consumers and markets. Its social listening collects posts and mentions across networks and other sources, then lets analysts search, categorize and measure them over time.

The vendor, now part of Cision, describes an AI-powered suite spanning social media management, consumer intelligence and influencer marketing. Its materials mention broad data and network coverage, an AI layer called Iris and solutions for global enterprises. Brandwatch is a hosted service used by marketing, insights, communications and customer experience teams, mostly at larger organizations.

Key features

Social listening across networks
Consumer intelligence analysis
AI assistance through Iris
Social media management tools
Influencer marketing tools
Trend and sentiment tracking

Good fit for

→Brand reputation monitoring
→Market research from online conversations

Tags: social-listening; consumer-intelligence; brand-monitoring; influencer-marketing; ai; analytics; enterprise

Brandwatch: questions and answers

What is Brandwatch used for?: Brandwatch, a Cision company, offers social listening and consumer intelligence with AI, plus social media management and influencer tools. It is a good fit for brand reputation monitoring and market research from online conversations.
How much does Brandwatch cost?: Brandwatch doesn't publish fixed prices; pricing is quoted on request.
Is Brandwatch open source?: No. Brandwatch is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and Shoutrrr.
What are some alternatives to Brandwatch?: Brandwatch competes with Meltwater, Sprinklr and Emplifi.