What is Brand24 used for?

Brand24 tracks brand mentions and sentiment across social media, news, blogs, forums, podcasts and reviews, giving marketers and PR teams a social listening view. It is a good fit for monitoring brand reputation online, and researching competitors and markets.

How much does Brand24 cost?

Paid plans for Brand24 start at $249 per month, and there is no free plan. A free trial is available.

Is Brand24 open source?

No. Brand24 is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Mastodon, Postiz and Bluesky.

What are some alternatives to Brand24?

Brand24 competes with Mention, Brandwatch and Meltwater.

Brand24: features, pricing and alternatives

About Brand24

Brand24 is a commercial social listening and media monitoring service. Users set up projects with keywords, such as a brand name, and the tool collects mentions from social networks, news sites, blogs, videos, forums, podcasts, reviews and other sources, then analyzes their volume and sentiment.

Newer features include AI insights, a brand assistant and AI visibility tracking. The vendor suggests use cases such as online reputation management, competitive analysis, market research, customer feedback and reporting, and also provides hashtag search and a backlinks checker. Brand24 is hosted, with a trial offered, and is used by marketers, PR professionals, agencies and enterprises.

Key features

Mention tracking across many source types
Sentiment analysis of mentions
AI insights and a brand assistant
AI visibility tracking
Searching of hashtags across networks
Reports on brand conversations

Good fit for

→Monitoring brand reputation online
→Researching competitors and markets

Tags: social-listening; brand-monitoring; sentiment-analysis; reputation-management; media-monitoring; ai; pr

Brand24: questions and answers

What is Brand24 used for?: Brand24 tracks brand mentions and sentiment across social media, news, blogs, forums, podcasts and reviews, giving marketers and PR teams a social listening view. It is a good fit for monitoring brand reputation online, and researching competitors and markets.
How much does Brand24 cost?: Paid plans for Brand24 start at $249 per month, and there is no free plan. A free trial is available.
Is Brand24 open source?: No. Brand24 is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Mastodon, Postiz and Bluesky.
What are some alternatives to Brand24?: Brand24 competes with Mention, Brandwatch and Meltwater.