What is Lumen by Talkwalker used for?

Lumen by Talkwalker is a social listening, media monitoring and consumer intelligence platform, formerly Talkwalker, for marketing, PR and insights teams. It is a good fit for PR teams managing reputation and crises, brands benchmarking against competitors, and insights teams researching consumer trends.

How much does Lumen by Talkwalker cost?

Lumen by Talkwalker doesn't publish fixed prices; pricing is quoted on request.

Is Lumen by Talkwalker open source?

No. Lumen by Talkwalker is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and Shoutrrr.

What are some alternatives to Lumen by Talkwalker?

Lumen by Talkwalker competes with Brandwatch, Meltwater and Sprout Social.

Lumen by Talkwalker: features, pricing and alternatives

About Lumen by Talkwalker

Lumen by Talkwalker is the new name of Talkwalker, a commercial platform for social listening and consumer intelligence. Marketing, PR and insights teams use it to monitor what people say about their brand, competitors and industry across social media and the wider web, and to turn that data into analysis and reports.

Products listed on the site include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, social content ratings and a marketplace, plus information on data coverage. Solutions are organized by industry, such as consumer goods, pharmaceuticals, sports, media, financial services and technology, and by function, such as PR and communications, reputation management, crisis management, competitive intelligence and trend research.

The rename reflects the company bringing Hootsuite and Talkwalker closer together. Lumen by Talkwalker is sold through demos and custom quotes, with a pricing page on its site. It is a hosted service and is not open-source software.

Key features

Social listening across channels
Media monitoring and alerts
Social benchmarking against competitors
Audience insights and trend research
Customer feedback analytics
Reporting for PR and marketing teams

Good fit for

→PR teams managing reputation and crises
→Brands benchmarking against competitors
→Insights teams researching consumer trends

Tags: social-listening; media-monitoring; consumer-intelligence; brand-monitoring; competitive-intelligence; pr; analytics

Lumen by Talkwalker: questions and answers

What is Lumen by Talkwalker used for?: Lumen by Talkwalker is a social listening, media monitoring and consumer intelligence platform, formerly Talkwalker, for marketing, PR and insights teams. It is a good fit for PR teams managing reputation and crises, brands benchmarking against competitors, and insights teams researching consumer trends.
How much does Lumen by Talkwalker cost?: Lumen by Talkwalker doesn't publish fixed prices; pricing is quoted on request.
Is Lumen by Talkwalker open source?: No. Lumen by Talkwalker is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and Shoutrrr.
What are some alternatives to Lumen by Talkwalker?: Lumen by Talkwalker competes with Brandwatch, Meltwater and Sprout Social.