What is Brevo used for?

Brevo, formerly Sendinblue, is an all-in-one engagement platform covering email and SMS campaigns, automation, a CRM, chat and transactional messaging. It is a good fit for newsletters and promotions for small businesses, and sending transactional messages from an app.

Yes. Brevo has a free plan. Free forever plan. Starter is $9, Standard $18 and Professional $499 per month, priced by email volume; Enterprise is custom. Yearly billing takes about 10% off.

Is Brevo open source?

No. Brevo is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Brevo include Mautic, Notifuse and Plunk.

What are some alternatives to Brevo?

Brevo competes with Mailchimp, ActiveCampaign and MailerLite. For open-source options, see Enlisted's ranked list of open-source Brevo alternatives.

Brevo: features, pricing and alternatives

About Brevo

Brevo is a commercial customer engagement platform that began as an email marketing service under the name Sendinblue. It now combines email and SMS campaigns, marketing automation, a CRM, live chat and transactional messaging in one product, so small and mid-sized businesses can handle several channels in one place.

Transactional messages, such as order confirmations, can be sent by email, SMS and WhatsApp using an SMTP relay or API. Other modules include sales pipelines, a data platform for unifying customer data, and a loyalty program, with integrations to tools like Shopify, WordPress, Stripe and Zapier. Brevo is hosted, and the vendor invites visitors to try it free.

Key features

Email and SMS marketing campaigns
Marketing automation journeys
Transactional email, SMS and WhatsApp
Built-in CRM and sales pipelines
Live chat for website visitors
Integrations with Shopify, WordPress and Stripe

Good fit for

→Newsletters and promotions for small businesses
→Sending transactional messages from an app

Tags: email-marketing; sms; marketing-automation; crm; transactional-email; live-chat; sendinblue

Brevo: questions and answers

What is Brevo used for?: Brevo, formerly Sendinblue, is an all-in-one engagement platform covering email and SMS campaigns, automation, a CRM, chat and transactional messaging. It is a good fit for newsletters and promotions for small businesses, and sending transactional messages from an app.
Is Brevo free?: Yes. Brevo has a free plan. Free forever plan. Starter is $9, Standard $18 and Professional $499 per month, priced by email volume; Enterprise is custom. Yearly billing takes about 10% off.
Is Brevo open source?: No. Brevo is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Brevo include Mautic, Notifuse and Plunk.
What are some alternatives to Brevo?: Brevo competes with Mailchimp, ActiveCampaign and MailerLite. For open-source options, see Enlisted's ranked list of open-source Brevo alternatives.