What is Mailchimp used for?

Mailchimp is an email and SMS marketing platform with automations, templates, AI tools, audience management and reporting for small and mid-size businesses. It is a good fit for ecommerce stores sending campaigns, non-profits running newsletters and small businesses automating follow-ups.

Yes. Mailchimp has a free plan. Free plan for up to 250 contacts. Essentials, Standard and Premium scale with contact count; the page shows 50% introductory rates for the first 12 months but not the regular rates. A one-month Premium trial is mentioned.

Is Mailchimp open source?

No. Mailchimp is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Mailchimp include Notifuse, Mailtrain and Listmonk.

What are some alternatives to Mailchimp?

Mailchimp competes with Klaviyo, Brevo and MailerLite. For open-source options, see Enlisted's ranked list of open-source Mailchimp alternatives.

Mailchimp: features, pricing and alternatives

About Mailchimp

Mailchimp is a commercial marketing platform mainly known for email newsletters, and it now covers SMS, landing pages and wider campaign tools. Businesses use it to build an audience, send messages, automate follow-ups and see which campaigns convert.

Its solutions pages list reporting and analytics, templates, a lead generation platform, social media marketing, content creation tools, automations, AI marketing tools and email marketing, along with tools for managing audiences. There are industry pages for restaurants, entertainment and leisure, non-profits, ecommerce, small businesses, professional services and mid-market companies, plus more than 300 integrations such as Shopify and WooCommerce. Professional services and onboarding help are available.

Mailchimp is hosted, proprietary software that advertises getting started for free, with paid tiers and promotional offers on its pricing page. It cannot be self-hosted. It suits small businesses, ecommerce stores and organizations that want an approachable tool for newsletters and automated campaigns.

Key features

Email and SMS campaigns
Marketing automations for follow-ups
AI marketing and content tools
Templates and audience management
Reporting and analytics
Over 300 integrations including Shopify
Lead generation tools

Good fit for

→Ecommerce stores sending campaigns
→Non-profits running newsletters
→Small businesses automating follow-ups

Tags: email-marketing; sms-marketing; automation; newsletters; ecommerce; audience

Mailchimp: questions and answers

What is Mailchimp used for?: Mailchimp is an email and SMS marketing platform with automations, templates, AI tools, audience management and reporting for small and mid-size businesses. It is a good fit for ecommerce stores sending campaigns, non-profits running newsletters and small businesses automating follow-ups.
Is Mailchimp free?: Yes. Mailchimp has a free plan. Free plan for up to 250 contacts. Essentials, Standard and Premium scale with contact count; the page shows 50% introductory rates for the first 12 months but not the regular rates. A one-month Premium trial is mentioned.
Is Mailchimp open source?: No. Mailchimp is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Mailchimp include Notifuse, Mailtrain and Listmonk.
What are some alternatives to Mailchimp?: Mailchimp competes with Klaviyo, Brevo and MailerLite. For open-source options, see Enlisted's ranked list of open-source Mailchimp alternatives.