What is Klaviyo used for?

Klaviyo is a marketing platform that sends email and SMS using ecommerce store data, now positioned as a B2C CRM with AI agents. It is a good fit for abandoned cart and post-purchase flows, and personalized promotions for online stores.

Yes. Klaviyo has a free plan, and paid plans start at $20.

Is Klaviyo open source?

No. Klaviyo is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Klaviyo include Mautic, Dittofeed and Notifuse.

What are some alternatives to Klaviyo?

Klaviyo competes with Omnisend, Drip and Mailchimp. For open-source options, see Enlisted's ranked list of open-source Klaviyo alternatives.

Klaviyo: features, pricing and alternatives

About Klaviyo

Klaviyo is a commercial marketing platform that connects to ecommerce stores and uses purchase and browsing data to drive messaging. Brands build segments from that data and send targeted email and SMS campaigns and automated flows, such as abandoned cart reminders and post-purchase follow-ups.

The vendor now calls its product a B2C CRM, with modules for marketing, service and analytics on top of a data platform. Channels include email, SMS, RCS, mobile app messaging, WhatsApp and social, and the AI layer includes tools for composing messages and a customer agent. Other pieces include segmentation, personalization, reviews and a helpdesk. Klaviyo is hosted and used mostly by online retailers.

Key features

Segmentation from ecommerce store data
Email and SMS campaigns and flows
WhatsApp, RCS and mobile app messaging
AI tools for composing messages
Customer agent and helpdesk modules
Reviews and analytics

Good fit for

→Abandoned cart and post-purchase flows
→Personalized promotions for online stores

Tags: email-marketing; sms; ecommerce; crm; segmentation; marketing-automation; ai

Klaviyo: questions and answers

What is Klaviyo used for?: Klaviyo is a marketing platform that sends email and SMS using ecommerce store data, now positioned as a B2C CRM with AI agents. It is a good fit for abandoned cart and post-purchase flows, and personalized promotions for online stores.
Is Klaviyo free?: Yes. Klaviyo has a free plan, and paid plans start at $20.
Is Klaviyo open source?: No. Klaviyo is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Klaviyo include Mautic, Dittofeed and Notifuse.
What are some alternatives to Klaviyo?: Klaviyo competes with Omnisend, Drip and Mailchimp. For open-source options, see Enlisted's ranked list of open-source Klaviyo alternatives.