What is HubSpot Marketing Hub used for?

HubSpot Marketing Hub is marketing automation software with email, landing pages, forms and analytics, built on the shared HubSpot CRM. It is a good fit for teams capturing leads from website visitors, and companies aligning marketing and sales on one CRM.

Is HubSpot Marketing Hub free?

Yes. HubSpot Marketing Hub has a free plan. Free and premium plans; a 14-day free trial of the marketing tools is advertised. See HubSpot's pricing page for current prices.

Is HubSpot Marketing Hub open source?

No. HubSpot Marketing Hub is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot Marketing Hub include Mautic.

What are some alternatives to HubSpot Marketing Hub?

HubSpot Marketing Hub competes with ActiveCampaign, Marketo Engage and Salesforce Marketing Cloud. For open-source options, see Enlisted's ranked list of open-source HubSpot Marketing Hub alternatives.

HubSpot Marketing Hub: features, pricing and alternatives

About HubSpot Marketing Hub

HubSpot Marketing Hub is the marketing product within the HubSpot customer platform. It combines email marketing, landing pages, forms and analytics with automation, helping teams capture website visitors as contacts and run campaigns against the same CRM database that sales and service teams use.

The vendor describes the hub as marketing automation software for generating leads and converting visitors into contacts, with campaigns that use automation and AI. Because it shares a CRM with the sales, service, content and data products, contact records and campaign activity sit together, and third-party tools can be connected through the HubSpot Marketplace.

Marketing Hub is hosted, commercial software with free and premium plans. The vendor advertises a 14-day free trial of its marketing tools, a demo option and a pricing page with current plans, and a free CRM sits underneath the paid hubs.

Key features

Email marketing campaigns
Landing pages and forms for lead capture
Marketing automation workflows with AI
Campaign analytics and reporting
Shared CRM contact database
Marketplace integrations with other apps

Good fit for

→Teams capturing leads from website visitors
→Companies aligning marketing and sales on one CRM

Tags: marketing-automation; email-marketing; landing-pages; forms; crm; analytics; hubspot

HubSpot Marketing Hub: questions and answers

What is HubSpot Marketing Hub used for?: HubSpot Marketing Hub is marketing automation software with email, landing pages, forms and analytics, built on the shared HubSpot CRM. It is a good fit for teams capturing leads from website visitors, and companies aligning marketing and sales on one CRM.
Is HubSpot Marketing Hub free?: Yes. HubSpot Marketing Hub has a free plan. Free and premium plans; a 14-day free trial of the marketing tools is advertised. See HubSpot's pricing page for current prices.
Is HubSpot Marketing Hub open source?: No. HubSpot Marketing Hub is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot Marketing Hub include Mautic.
What are some alternatives to HubSpot Marketing Hub?: HubSpot Marketing Hub competes with ActiveCampaign, Marketo Engage and Salesforce Marketing Cloud. For open-source options, see Enlisted's ranked list of open-source HubSpot Marketing Hub alternatives.