Salesforce Account Engagement

Salesforce Account Engagement is the current name of Pardot, a B2B marketing automation product from Salesforce and part of its Marketing Cloud family. It is designed to help marketing teams generate and nurture leads and pass them to sales with clear context.

Its central idea is marketing and sales alignment on top of Salesforce CRM, so leads, campaigns and revenue data can be viewed on the same platform. Typical capabilities in this class of product include email marketing and nurture programs, lead scoring and grading, landing pages and forms, and reporting on marketing influence, and these connect to Salesforce contact and opportunity records.

Account Engagement is a hosted commercial service sold by Salesforce, with pricing listed on the vendor's pricing pages. It suits B2B companies that already use or plan to use Salesforce, and there is no self-hosted version. Salesforce also offers training through Trailhead and support documentation.