What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is an enterprise platform for email, mobile and journey marketing, connected to Salesforce customer data and AI agents. It is a good fit for enterprise lifecycle marketing and connecting marketing to Salesforce sales data.

How much does Salesforce Marketing Cloud cost?

Paid plans for Salesforce Marketing Cloud start at $1,500 per month, and there is no free plan.

Is Salesforce Marketing Cloud open source?

No. Salesforce Marketing Cloud is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Salesforce Marketing Cloud include Mautic, Laudspeaker and Dittofeed.

What are some alternatives to Salesforce Marketing Cloud?

Salesforce Marketing Cloud competes with HubSpot, Braze and Emarsys. For open-source options, see Enlisted's ranked list of open-source Salesforce Marketing Cloud alternatives.

Salesforce Marketing Cloud: pricing and alternatives

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a commercial marketing platform from Salesforce for large organizations. It lets teams plan and send email and mobile messages, build automated customer journeys and personalize content using data they hold in Salesforce.

The vendor positions it as a way to win customers, improve engagement and grow revenue, and ties it to its wider portfolio, including data, analytics and Agentforce AI agents. It is hosted and sold through sales, with implementation often handled by partners. Marketing Cloud is typically chosen by enterprises already invested in Salesforce for sales and service.

Key features

Email and mobile messaging
Automated customer journeys
Personalization from Salesforce data
Integration with Salesforce analytics
AI agents through Agentforce

Good fit for

→Enterprise lifecycle marketing
→Connecting marketing to Salesforce sales data

Tags: email-marketing; marketing-cloud; salesforce; journeys; enterprise; personalization; marketing-automation

Salesforce Marketing Cloud: questions and answers

What is Salesforce Marketing Cloud used for?: Salesforce Marketing Cloud is an enterprise platform for email, mobile and journey marketing, connected to Salesforce customer data and AI agents. It is a good fit for enterprise lifecycle marketing and connecting marketing to Salesforce sales data.
How much does Salesforce Marketing Cloud cost?: Paid plans for Salesforce Marketing Cloud start at $1,500 per month, and there is no free plan.
Is Salesforce Marketing Cloud open source?: No. Salesforce Marketing Cloud is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Salesforce Marketing Cloud include Mautic, Laudspeaker and Dittofeed.
What are some alternatives to Salesforce Marketing Cloud?: Salesforce Marketing Cloud competes with HubSpot, Braze and Emarsys. For open-source options, see Enlisted's ranked list of open-source Salesforce Marketing Cloud alternatives.