What is CleverTap used for?

CleverTap is a commercial customer engagement and retention platform that combines user analytics with messaging for mobile apps, web, email and SMS. It is a good fit for mobile app retention campaigns, behavior-triggered push and in-app messages, and loyalty and rewards programs.

How much does CleverTap cost?

Paid plans for CleverTap start at $85 per month, and there is no free plan. A free trial is available.

Is CleverTap open source?

No. CleverTap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to CleverTap include Dittofeed and Laudspeaker.

What are some alternatives to CleverTap?

CleverTap competes with MoEngage, Braze and WebEngage. For open-source options, see Enlisted's ranked list of open-source CleverTap alternatives.

CleverTap: features, pricing and alternatives

About CleverTap

CleverTap is a commercial customer engagement platform with a mobile-first background. It combines analytics on user behavior with tools for messaging and campaign orchestration, so teams can find out how people use an app or site and then act on that data through targeted communications.

The vendor groups its capabilities into customer data and analytics, experimentation and optimization, personalization and campaign orchestration, and it adds an AI layer branded CleverAI. Supported channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS and SMS. It also promotes a rewards management product.

CleverTap is delivered as a hosted service. Interested buyers can request a demo, and the vendor publishes a pricing page. It suits growth, marketing and product teams looking to tie retention campaigns to behavioral data.

Key features

Customer data ingestion, analysis and segmentation
Experimentation and optimization of campaigns
Real-time personalization of experiences
Omnichannel campaign orchestration
Push, email, WhatsApp, SMS and in-app messaging
AI assistance through CleverAI
Rewards management platform

Good fit for

→Mobile app retention campaigns
→Behavior-triggered push and in-app messages
→Loyalty and rewards programs

Tags: customer-engagement; mobile-marketing; push-notifications; analytics; retention; personalization; campaign-orchestration; marketing-automation

CleverTap: questions and answers

What is CleverTap used for?: CleverTap is a commercial customer engagement and retention platform that combines user analytics with messaging for mobile apps, web, email and SMS. It is a good fit for mobile app retention campaigns, behavior-triggered push and in-app messages, and loyalty and rewards programs.
How much does CleverTap cost?: Paid plans for CleverTap start at $85 per month, and there is no free plan. A free trial is available.
Is CleverTap open source?: No. CleverTap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to CleverTap include Dittofeed and Laudspeaker.
What are some alternatives to CleverTap?: CleverTap competes with MoEngage, Braze and WebEngage. For open-source options, see Enlisted's ranked list of open-source CleverTap alternatives.