About Zeta Global

Zeta Global sells an enterprise marketing cloud that combines identity, customer data and AI. It targets large brands and agencies that want a single system for acquiring, growing and retaining customers across channels.

Its platform is organized around the Zeta Data Cloud, which includes an identity graph, a customer data platform for building a unified view of each individual, and advertising tools for reaching likely buyers. An AI layer named Athena is described as an intelligence layer for agentic marketing, guiding decisions and actions across the lifecycle from acquisition to loyalty.

Zeta Global is a commercial, hosted product aimed at enterprises, with separate pages for brands and for agencies. Pricing is not published on the pages reviewed, so buyers should contact the vendor.