What is Acoustic used for?

Acoustic is a commercial marketing automation and campaign management platform for email, SMS and mobile that bases timing on real-time customer behavior. It is a good fit for retail brands timing messages to shopper behavior, and marketing teams unifying consent and channel preferences.

How much does Acoustic cost?

Acoustic doesn't publish fixed prices; pricing is quoted on request.

Is Acoustic open source?

No. Acoustic is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Acoustic include Mautic, Dittofeed and Laudspeaker.

What are some alternatives to Acoustic?

Acoustic competes with Salesforce Marketing Cloud, Marketo Engage and Braze. For open-source options, see Enlisted's ranked list of open-source Acoustic alternatives.

Acoustic: features, pricing and alternatives

About Acoustic

Acoustic is a commercial marketing automation and campaign management platform for email, SMS and mobile messaging. The vendor frames it as intent-driven marketing: instead of starting with a message and looking for an audience, it starts with customer behavior and picks the moment to reach someone.

Capabilities described on its site include behavioral intelligence that captures on-site activity down to product level, a single real-time customer profile combining behavior, purchases, channel preferences and consent, intent detection, audiences that update as behavior changes, and orchestration of actions across channels. A newer assistant called Acoustic AI reviews campaigns, audiences, behavior and catalog data to suggest next steps.

Acoustic is hosted software sold through demos, and it has a published pricing page. It suits brands that run multichannel campaigns and want behavior data to drive the timing and targeting of messages.

Key features

Email, SMS and mobile campaign management
Real-time behavioral data capture
Unified real-time customer profile
Intent detection and responsive audiences
Cross-channel action orchestration
AI assistant for campaign recommendations

Good fit for

→Retail brands timing messages to shopper behavior
→Marketing teams unifying consent and channel preferences

Tags: marketing-automation; email-marketing; sms; mobile-marketing; behavioral-targeting; customer-profile; campaign-management

Acoustic: questions and answers

What is Acoustic used for?: Acoustic is a commercial marketing automation and campaign management platform for email, SMS and mobile that bases timing on real-time customer behavior. It is a good fit for retail brands timing messages to shopper behavior, and marketing teams unifying consent and channel preferences.
How much does Acoustic cost?: Acoustic doesn't publish fixed prices; pricing is quoted on request.
Is Acoustic open source?: No. Acoustic is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Acoustic include Mautic, Dittofeed and Laudspeaker.
What are some alternatives to Acoustic?: Acoustic competes with Salesforce Marketing Cloud, Marketo Engage and Braze. For open-source options, see Enlisted's ranked list of open-source Acoustic alternatives.