What is Iterable used for?

Iterable automates marketing across email, push and SMS channels and uses AI to personalize customer journeys in real time. It is a good fit for lifecycle messaging for consumer apps, and retention and win-back campaigns.

How much does Iterable cost?

Iterable doesn't publish fixed prices; pricing is quoted on request.

Is Iterable open source?

No. Iterable is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Iterable include Dittofeed, Laudspeaker and Mautic.

What are some alternatives to Iterable?

Iterable competes with Braze, Customer.io and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Iterable alternatives.

Iterable: features, pricing and alternatives

About Iterable

Iterable is a commercial customer engagement platform. Marketing teams build campaigns and multi-step journeys that send email, push notifications and SMS, using unified customer data to decide who receives what and when.

The vendor describes an AI-powered approach aimed at responding to customer behavior in real time, and lists solutions for consumer applications, fintech, online marketplaces, retail and ecommerce, publishing and media streaming. Use cases range from onboarding to retention and win-back. Iterable is a hosted service for mid-sized and large consumer brands, with sales-led pricing.

Key features

Campaigns across email, push and SMS
Visual journeys for multi-step messaging
Unified customer data for targeting
Optimization driven by AI
Personalization in real time

Good fit for

→Lifecycle messaging for consumer apps
→Retention and win-back campaigns

Tags: marketing-automation; email-marketing; push-notifications; sms; journeys; personalization; customer-engagement

Iterable: questions and answers

What is Iterable used for?: Iterable automates marketing across email, push and SMS channels and uses AI to personalize customer journeys in real time. It is a good fit for lifecycle messaging for consumer apps, and retention and win-back campaigns.
How much does Iterable cost?: Iterable doesn't publish fixed prices; pricing is quoted on request.
Is Iterable open source?: No. Iterable is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Iterable include Dittofeed, Laudspeaker and Mautic.
What are some alternatives to Iterable?: Iterable competes with Braze, Customer.io and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Iterable alternatives.