What is Dotdigital used for?

Dotdigital is a cross-channel marketing automation platform covering email, SMS, push, WhatsApp and web personalization, with ecommerce-focused tooling. It is a good fit for ecommerce lifecycle campaigns across channels and personalized offers based on customer data.

How much does Dotdigital cost?

Dotdigital doesn't publish fixed prices; pricing is quoted on request.

Is Dotdigital open source?

No. Dotdigital is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Dotdigital include Mautic, Dittofeed and Notifuse.

What are some alternatives to Dotdigital?

Dotdigital competes with Salesforce Marketing Cloud, Emarsys and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Dotdigital alternatives.

Dotdigital: features, pricing and alternatives

About Dotdigital

Dotdigital is a commercial marketing automation platform that brings customer data, channels and campaigns together. Marketers use it to build segments, personalize content and run automated programs across email, mobile app push, SMS and MMS, WhatsApp, web personalization and ads and retargeting.

The vendor highlights new AI agents, a customer data layer and a loyalty and retention product, as well as a large catalog of integrations with ecommerce platforms and other systems. It also runs a partner program for technology companies and agencies. Dotdigital is a hosted service sold to mid-sized and large retailers and brands, with a trust center covering its security practices.

Key features

Email, SMS and WhatsApp campaigns
Mobile app push and web personalization
Ads and retargeting audiences
Customer data unification
Loyalty and retention tools
AI agents for marketing tasks

Good fit for

→Ecommerce lifecycle campaigns across channels
→Personalized offers based on customer data

Tags: marketing-automation; omnichannel; email-marketing; sms; ecommerce; personalization; loyalty

Dotdigital: questions and answers

What is Dotdigital used for?: Dotdigital is a cross-channel marketing automation platform covering email, SMS, push, WhatsApp and web personalization, with ecommerce-focused tooling. It is a good fit for ecommerce lifecycle campaigns across channels and personalized offers based on customer data.
How much does Dotdigital cost?: Dotdigital doesn't publish fixed prices; pricing is quoted on request.
Is Dotdigital open source?: No. Dotdigital is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Dotdigital include Mautic, Dittofeed and Notifuse.
What are some alternatives to Dotdigital?: Dotdigital competes with Salesforce Marketing Cloud, Emarsys and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Dotdigital alternatives.