What is MoEngage used for?

MoEngage is a commercial customer engagement platform that lets marketing and product teams run push, email, SMS, in-app and other messaging campaigns. It is a good fit for retail and ecommerce retention campaigns, mobile app push and in-app messaging, and financial services customer communication.

How much does MoEngage cost?

MoEngage doesn't publish fixed prices; pricing is quoted on request.

Is MoEngage open source?

No. MoEngage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to MoEngage include Dittofeed, Laudspeaker and Mautic.

What are some alternatives to MoEngage?

MoEngage competes with Braze, CleverTap and WebEngage. For open-source options, see Enlisted's ranked list of open-source MoEngage alternatives.

MoEngage: features, pricing and alternatives

About MoEngage

MoEngage is a commercial customer engagement platform for marketing teams, product owners and developers. It brings customer data, segmentation, analytics and campaign delivery together so a company can plan and send messages to its users across several channels from one product.

The vendor lists channels that include email, push notifications, SMS, WhatsApp, RCS, in-app messaging, on-site messaging and content cards, plus custom connectors for others. Other capabilities named on its site are warehouse-native data activation, web and app personalization, real-time transactional alerts, and AI agents and decisioning features grouped under the name Merlin.

MoEngage is a hosted product with an app marketplace of third-party integrations, and the vendor markets industry solutions for areas such as financial services, retail and ecommerce, media and travel. It also advertises a migration service for teams moving from another platform. Pricing is published on a plans and pricing page.

Key features

Cross-channel campaigns across email, push, SMS and WhatsApp
Customer segmentation and audience building
Warehouse-native data activation
Web and app personalization in real time
Real-time transactional alerts
AI agents for copy, creative and decisioning
Marketplace of third-party integrations

Good fit for

→Retail and ecommerce retention campaigns
→Mobile app push and in-app messaging
→Financial services customer communication

Tags: customer-engagement; push-notifications; email-marketing; sms; in-app-messaging; personalization; marketing-automation; segmentation

MoEngage: questions and answers

What is MoEngage used for?: MoEngage is a commercial customer engagement platform that lets marketing and product teams run push, email, SMS, in-app and other messaging campaigns. It is a good fit for retail and ecommerce retention campaigns, mobile app push and in-app messaging, and financial services customer communication.
How much does MoEngage cost?: MoEngage doesn't publish fixed prices; pricing is quoted on request.
Is MoEngage open source?: No. MoEngage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to MoEngage include Dittofeed, Laudspeaker and Mautic.
What are some alternatives to MoEngage?: MoEngage competes with Braze, CleverTap and WebEngage. For open-source options, see Enlisted's ranked list of open-source MoEngage alternatives.