What is Customer.io used for?

Customer.io is an event-driven messaging platform for sending email, push, SMS and in-app messages triggered by what customers do. It is a good fit for onboarding sequences for SaaS products and behavior-triggered notifications in apps.

How much does Customer.io cost?

Paid plans for Customer.io start at $100 per month, and there is no free plan.

Is Customer.io open source?

No. Customer.io is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Customer.io include Laudspeaker, Dittofeed and Plunk.

What are some alternatives to Customer.io?

Customer.io competes with Braze, Iterable and Loops. For open-source options, see Enlisted's ranked list of open-source Customer.io alternatives.

Customer.io: features, pricing and alternatives

About Customer.io

Customer.io is a commercial customer engagement platform in which messages are triggered by data and events from a product or website. Teams send customer events and attributes to the platform, then build journeys that decide which message to send and when.

Supported channels are email, push, SMS and in-app messaging, and the vendor emphasizes personalized journeys built from customer data. Developers appreciate its API-first approach, while marketers use a visual workflow builder. The site advertises a 14-day free trial with no credit card required, and a demo is available. Customer.io is hosted and serves product-led and consumer software companies.

Key features

Event-triggered messaging workflows
Email, push, SMS and in-app channels
Visual journey builder
Customer data and attribute segmentation
API for sending customer events

Good fit for

→Onboarding sequences for SaaS products
→Behavior-triggered notifications in apps

Tags: customer-engagement; email-marketing; push-notifications; sms; in-app-messaging; event-driven; automation

Customer.io: questions and answers

What is Customer.io used for?: Customer.io is an event-driven messaging platform for sending email, push, SMS and in-app messages triggered by what customers do. It is a good fit for onboarding sequences for SaaS products and behavior-triggered notifications in apps.
How much does Customer.io cost?: Paid plans for Customer.io start at $100 per month, and there is no free plan.
Is Customer.io open source?: No. Customer.io is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Customer.io include Laudspeaker, Dittofeed and Plunk.
What are some alternatives to Customer.io?: Customer.io competes with Braze, Iterable and Loops. For open-source options, see Enlisted's ranked list of open-source Customer.io alternatives.