What is mParticle used for?

mParticle is a customer data platform that collects first-party event data from apps and sites and routes it to marketing and analytics tools. It is a good fit for sending consistent event data to many destinations and building audiences for lifecycle marketing.

How much does mParticle cost?

mParticle doesn't publish fixed prices; pricing is quoted on request.

Is mParticle open source?

No. mParticle is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to mParticle include Snowplow, Trench and Jitsu.

What are some alternatives to mParticle?

mParticle competes with Tealium and Google Tag Manager. For open-source options, see Enlisted's ranked list of open-source mParticle alternatives.

mParticle: features, pricing and alternatives

About mParticle

mParticle is a commercial customer data platform that sits between the places customer data is generated and the systems that use it. It collects events from websites, mobile apps and other sources, builds customer profiles and forwards the data to analytics, marketing and warehouse destinations.

The vendor presents its current product as a CDP aimed at performance, converting customer data into audiences and actions that drive measurable growth. Its messaging highlights agentic and predictive intelligence to help decide whom to reach before a campaign launches, plus workflows that speed up activation in tools marketers already use. mParticle is a hosted service, with demonstrations arranged through sales rather than self-serve signup.

Key features

Collection of first-party event data
Routing of data to marketing and analytics tools
Unified customer profiles
Audience building and activation
Predictive intelligence for targeting

Good fit for

→Sending consistent event data to many destinations
→Building audiences for lifecycle marketing

Tags: cdp; customer-data; event-routing; audiences; marketing; analytics; data-integration

mParticle: questions and answers

What is mParticle used for?: mParticle is a customer data platform that collects first-party event data from apps and sites and routes it to marketing and analytics tools. It is a good fit for sending consistent event data to many destinations and building audiences for lifecycle marketing.
How much does mParticle cost?: mParticle doesn't publish fixed prices; pricing is quoted on request.
Is mParticle open source?: No. mParticle is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to mParticle include Snowplow, Trench and Jitsu.
What are some alternatives to mParticle?: mParticle competes with Tealium and Google Tag Manager. For open-source options, see Enlisted's ranked list of open-source mParticle alternatives.