What is Tealium used for?

Tealium is a customer data platform and tag manager that collects event data from web, mobile and servers and routes it to other tools in real time. It is a good fit for sending consistent event data to many marketing tools and building real-time customer profiles.

How much does Tealium cost?

Tealium doesn't publish fixed prices; pricing is quoted on request.

Is Tealium open source?

No. Tealium is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Tealium include Snowplow, Trench and RudderStack.

What are some alternatives to Tealium?

Tealium competes with Google Tag Manager and mParticle. For open-source options, see Enlisted's ranked list of open-source Tealium alternatives.

Tealium: features, pricing and alternatives

About Tealium

Tealium is a commercial customer data platform that began with tag management and has grown into a broader data collection and activation suite. It gathers events from websites, mobile apps, servers and cloud sources into one governed layer, then sends that data to the analytics, marketing and warehouse tools a company uses.

The vendor describes a customer data orchestration platform that works across real-time, cloud-first and hybrid architectures. Parts of the portfolio include data collection, activation of data held in a cloud data warehouse using reverse ETL, and unified customer profiles. Tealium is delivered as a hosted service and is aimed at mid-sized and large organizations that want consistent customer data across many systems.

Key features

Tag management for web and mobile
Event collection from web, mobile and servers
Unified customer profiles
Reverse ETL activation from data warehouses
Governed routing of data to other tools
Real-time and hybrid architecture support

Good fit for

→Sending consistent event data to many marketing tools
→Building real-time customer profiles

Tags: cdp; tag-management; customer-data; event-collection; reverse-etl; data-governance; marketing

Tealium: questions and answers

What is Tealium used for?: Tealium is a customer data platform and tag manager that collects event data from web, mobile and servers and routes it to other tools in real time. It is a good fit for sending consistent event data to many marketing tools and building real-time customer profiles.
How much does Tealium cost?: Tealium doesn't publish fixed prices; pricing is quoted on request.
Is Tealium open source?: No. Tealium is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Tealium include Snowplow, Trench and RudderStack.
What are some alternatives to Tealium?: Tealium competes with Google Tag Manager and mParticle. For open-source options, see Enlisted's ranked list of open-source Tealium alternatives.