What is Heap used for?

Heap is a product analytics platform, now part of Contentsquare, that automatically captures user events across web and mobile apps for later analysis. It is a good fit for finding drop-off points in product funnels and analyzing behavior without manual tracking plans.

No. Heap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Heap include Rybbit, OpenPanel and PostHog.

What are some alternatives to Heap?

Heap competes with Amplitude, Mixpanel and Pendo. For open-source options, see Enlisted's ranked list of open-source Heap alternatives.

Heap: features, pricing and alternatives

About Heap

Heap is a commercial digital analytics platform that records user behavior automatically instead of requiring teams to instrument each event up front. Because interactions are captured as they happen, analysts can define the events and funnels they care about afterward and look back at historical data.

The platform is now offered as Heap by Contentsquare. Its materials describe visual journey maps, session replay, web analytics, and an AI feature called Sense that is meant to make analytics usable by non-specialists. The vendor says the goal is to surface unexpected patterns that targeted tracking would miss. Heap is a hosted product aimed at product, growth and UX teams.

Key features

Automatic capture of user interactions
Visual journey maps of user flows
Session replay of user sessions
Web analytics for key metrics
AI-driven analytics for non-specialists
Retroactive event and funnel definitions

Good fit for

→Finding drop-off points in product funnels
→Analyzing behavior without manual tracking plans

Tags: product-analytics; autocapture; session-replay; funnels; user-journeys; ux; web-analytics

Heap: questions and answers

What is Heap used for?: Heap is a product analytics platform, now part of Contentsquare, that automatically captures user events across web and mobile apps for later analysis. It is a good fit for finding drop-off points in product funnels and analyzing behavior without manual tracking plans.
Is Heap free?: Yes. Heap has a free plan.
Is Heap open source?: No. Heap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Heap include Rybbit, OpenPanel and PostHog.
What are some alternatives to Heap?: Heap competes with Amplitude, Mixpanel and Pendo. For open-source options, see Enlisted's ranked list of open-source Heap alternatives.