What is Hotjar used for?

Hotjar is a website experience analytics tool with heatmaps, session recordings and feedback surveys, now part of Contentsquare. It is a good fit for UX teams finding usability problems, marketers improving landing page conversion and product teams gathering user feedback.

Is Hotjar open source?

No. Hotjar is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hotjar include Microsoft Clarity, OpenReplay and Talivia.

What are some alternatives to Hotjar?

Hotjar competes with Contentsquare, Crazy Egg and Lucky Orange. For open-source options, see Enlisted's ranked list of open-source Hotjar alternatives.

Hotjar: features, pricing and alternatives

About Hotjar

Hotjar is a commercial behavior analytics product used to see how visitors interact with a website or app. Teams use it to find friction, understand why people leave, and collect direct feedback, often as an easier alternative to a full analytics suite.

Features include session replay, heatmaps, user journeys, web analytics, errors and frustration signals, and user feedback tools. The vendor says Hotjar has joined forces with Contentsquare, and the product pages now reference Contentsquare capabilities such as experience analytics, product analytics, conversation intelligence, voice of customer, experience monitoring, LLM traffic analytics, an MCP connection and AI technology. An interactive demo is offered.

Hotjar is hosted, proprietary software that people can sign up for free, with paid plans described on the Contentsquare pricing page. It cannot be self-hosted. It suits product, UX and marketing teams at small and mid-size companies that want visual evidence of user behavior.

Key features

Session replay of user visits
Heatmaps of clicks and scrolling
User journeys and web analytics
Errors and frustration detection
On-site feedback and surveys
Interactive product demo

Good fit for

→UX teams finding usability problems
→Marketers improving landing page conversion
→Product teams gathering user feedback

Tags: session-replay; heatmaps; user-feedback; ux-analytics; website-analytics; contentsquare

Hotjar: questions and answers

What is Hotjar used for?: Hotjar is a website experience analytics tool with heatmaps, session recordings and feedback surveys, now part of Contentsquare. It is a good fit for UX teams finding usability problems, marketers improving landing page conversion and product teams gathering user feedback.
Is Hotjar open source?: No. Hotjar is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hotjar include Microsoft Clarity, OpenReplay and Talivia.
What are some alternatives to Hotjar?: Hotjar competes with Contentsquare, Crazy Egg and Lucky Orange. For open-source options, see Enlisted's ranked list of open-source Hotjar alternatives.