About Woopra
Woopra is a commercial analytics platform that follows people through the entire customer journey rather than counting anonymous page views. It links activity from websites, apps and connected support tools into a profile for each person, so teams can see what a customer did before and after a given event.
Teams typically use it to analyze funnels, segment users by behavior, and trigger actions in other systems based on what people do. It integrates with other business tools through connectors, and it is offered as a hosted service rather than software that you install. Woopra is aimed at product, marketing and support teams who want customer-level analytics.
Key features
- Individual user profiles across touchpoints
- Customer journey tracking
- Segmentation based on user behavior
- Funnel analysis across customer steps
- Integrations with business tools
Good fit for
- →Following customers from signup to support contact
- →Segmenting users by behavior for campaigns
- Tags
- customer-analytics
- journey-analytics
- product-analytics
- segmentation
- funnels
- marketing
- saas
Woopra: questions and answers
- What is Woopra used for?
- Woopra is a customer journey analytics service that tracks individual users across web, app and support tools to give product and marketing teams a unified view. It is a good fit for following customers from signup to support contact and segmenting users by behavior for campaigns.
- How much does Woopra cost?
- Woopra is a paid product with no free plan. A free trial is available. 30-day free trial of Pro, which starts at $999 a month with pricing by event volume. Enterprise is custom through sales.
- Is Woopra open source?
- No. Woopra is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Woopra include Rybbit, OpenPanel and Matomo.
- What are some alternatives to Woopra?
- Woopra competes with Mixpanel, Amplitude and Kissmetrics. For open-source options, see Enlisted's ranked list of open-source Woopra alternatives.
Open-source alternatives to Woopra
See all
Rybbit
Analytics
Open source, cookieless web & product analytics with an 11 KB script and one readable
AGPL-3.0vs Google Analytics★ 13k
OpenPanel
Analytics
OpenPanel is an open-source web and product analytics platform, an open-source alternative
AGPL-3.0vs Mixpanel★ 7.1k
Matomo
Analytics
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-comp
GPL-3.0vs Google Analytics★ 22k
PostHog
Analytics
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all wi
OSSvs Mixpanel★ 40k
Countly
Analytics
Countly is a privacy-first, AI-powered analytics and engagement platform for understanding
OSSvs Mixpanel★ 5.9k
Talivia
Analytics
Open-source, self-hosted revenue-first analytics for founders: web analytics, Session Repl
MITvs Google Analytics★ 2.4k
SaaS alternatives to Woopra
See all
Mixpanel
Analytics
Mixpanel is a product analytics platform that tracks user events and adds session replay, experiments, feature flags and AI-generated insights.
SaaS
Amplitude
Analytics
Amplitude is a product analytics platform with session replay, experimentation, feature management and AI tools for understanding and improving digital products.
SaaS
Kissmetrics
Analytics
Person-level analytics tying user behavior to revenue for SaaS and ecommerce
SaaS
Heap
Analytics
Product analytics that auto-captures user events across web and mobile apps
SaaS
Clicky
Analytics
Real-time website analytics with heatmaps and uptime monitoring
SaaS
Google Analytics
Analytics
Google Analytics is Google's web and app analytics service, helping businesses understand visitors and use the insights to improve sites and build audiences.
SaaS

