What is Fathom Analytics used for?

Fathom Analytics is a hosted, privacy-focused website analytics service that tracks visitors without cookies and presents data on a single simple dashboard. It is a good fit for replacing Google Analytics on a privacy-conscious site, reporting traffic for agency clients and measuring campaigns without consent banners.

How much does Fathom Analytics cost?

Paid plans for Fathom Analytics start at $15 per month, and there is no free plan. A free trial is available.

Is Fathom Analytics open source?

No. Fathom Analytics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Fathom Analytics include Plausible, Matomo and GoatCounter.

What are some alternatives to Fathom Analytics?

Fathom Analytics competes with Simple Analytics, Google Analytics and Clicky. For open-source options, see Enlisted's ranked list of open-source Fathom Analytics alternatives.

Fathom Analytics: features, pricing and alternatives

About Fathom Analytics

Fathom Analytics is a hosted website analytics product built around privacy. It measures traffic without cookies, so sites using it do not need consent banners for analytics, and it positions itself as an alternative to Google Analytics for owners who want a simpler view of their audience.

Fathom presents its reporting on a single page that needs little training, with email reports, a live demo, an API for developers and a UTM builder for creating campaign links. It documents an EU data isolation setup for European traffic, describes how data is anonymously processed, and publishes comparison pages against Google Analytics, Matomo, Cloudflare Web Analytics and Jetpack Stats.

Fathom is a commercial subscription service, not self-hosted software, and the company says it is independently owned. It suits website owners, European companies and agencies who want straightforward statistics with a privacy-first approach.

Key features

Cookie-free visitor tracking
Single-page analytics dashboard
Email reports of site traffic
EU data isolation for European traffic
API for building on the data
UTM builder for campaign links

Good fit for

→Replacing Google Analytics on a privacy-conscious site
→Reporting traffic for agency clients
→Measuring campaigns without consent banners

Tags: web-analytics; privacy; cookie-free; gdpr; google-analytics-alternative; website-stats

Fathom Analytics: questions and answers

What is Fathom Analytics used for?: Fathom Analytics is a hosted, privacy-focused website analytics service that tracks visitors without cookies and presents data on a single simple dashboard. It is a good fit for replacing Google Analytics on a privacy-conscious site, reporting traffic for agency clients and measuring campaigns without consent banners.
How much does Fathom Analytics cost?: Paid plans for Fathom Analytics start at $15 per month, and there is no free plan. A free trial is available.
Is Fathom Analytics open source?: No. Fathom Analytics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Fathom Analytics include Plausible, Matomo and GoatCounter.
What are some alternatives to Fathom Analytics?: Fathom Analytics competes with Simple Analytics, Google Analytics and Clicky. For open-source options, see Enlisted's ranked list of open-source Fathom Analytics alternatives.