What is Simple Analytics used for?

Simple Analytics is a cookieless, privacy-focused website analytics service hosted in the EU, offered as an alternative to Google Analytics. It is a good fit for privacy-compliant analytics for EU sites and measuring traffic lost to consent rejection.

Is Simple Analytics free?

Yes. Simple Analytics has a free plan. Free plan for hobby sites and a 14-day trial. Self-serve plans start at $20 a month and scale with pageviews; Enterprise is custom after a demo.

Is Simple Analytics open source?

No. Simple Analytics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Simple Analytics include Plausible, Swetrix and Umami.

What are some alternatives to Simple Analytics?

Simple Analytics competes with Google Analytics, Clicky and StatCounter. For open-source options, see Enlisted's ranked list of open-source Simple Analytics alternatives.

Simple Analytics: features, pricing and alternatives

About Simple Analytics

Simple Analytics is a commercial web analytics service built around privacy. It does not use cookies, does not collect personal data and does not assign visitor IDs, which means site owners can measure traffic without consent banners being required to run the tool itself.

The company is based in Amsterdam, hosts its data in the EU and states that it is GDPR compliant, with SOC 2 compliance in progress. Its homepage pitches running it alongside GA4 to see the traffic Google Analytics misses when visitors decline consent, and a proof of concept is offered. Simple Analytics is a hosted service with a public dashboard demo and published pricing.

Key features

Cookieless website analytics
No personal data or visitor IDs collected
Data hosted on EU infrastructure
Side-by-side comparison with GA4 traffic
Public live dashboard demo

Good fit for

→Privacy-compliant analytics for EU sites
→Measuring traffic lost to consent rejection

Tags: web-analytics; privacy; cookieless; gdpr; eu-hosted; google-analytics-alternative; website

Simple Analytics: questions and answers

What is Simple Analytics used for?: Simple Analytics is a cookieless, privacy-focused website analytics service hosted in the EU, offered as an alternative to Google Analytics. It is a good fit for privacy-compliant analytics for EU sites and measuring traffic lost to consent rejection.
Is Simple Analytics free?: Yes. Simple Analytics has a free plan. Free plan for hobby sites and a 14-day trial. Self-serve plans start at $20 a month and scale with pageviews; Enterprise is custom after a demo.
Is Simple Analytics open source?: No. Simple Analytics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Simple Analytics include Plausible, Swetrix and Umami.
What are some alternatives to Simple Analytics?: Simple Analytics competes with Google Analytics, Clicky and StatCounter. For open-source options, see Enlisted's ranked list of open-source Simple Analytics alternatives.