What is Umami used for?

Umami is a privacy-first web analytics platform covering traffic, campaigns, behavior, conversions and revenue without cookies, available self-hosted or in the cloud. It is a good fit for replacing Google Analytics on a privacy-minded site, self-hosted analytics for client websites, and tracking campaign and conversion performance.

Is Umami open source?

Yes. Umami is open source under the MIT licence. Its source code is on GitHub at umami-software/umami and is written mainly in TypeScript.

Yes. Umami is open source, so the software itself is free to use. A managed cloud version is also available.

Can I self-host Umami?

Yes. Umami can be self-hosted on your own server or infrastructure.

What is Umami an alternative to?

Umami is an open-source alternative to Google Analytics, Simple Analytics, Clicky and StatCounter. Other open-source alternatives to Google Analytics include Plausible, Rybbit and Matomo.

Is Umami actively maintained?

Yes. The most recent commit to Umami was on 2 October 2026, and the latest release is v3.4.0, published on 17 September 2026. The project has 39k stars on GitHub.

Umami: open-source alternative to Google Analytics

About Umami

Umami is a privacy-focused web analytics platform and a common open-source alternative to Google Analytics. It brings traffic, campaign performance, user behavior, conversions and revenue into one dashboard, and it does so without cookies and without cross-site surveillance of visitors.

Topics show it also supports audience segmentation, cohort analysis and user journey views alongside standard statistics and charts. The app is built with TypeScript and runs on Node.js 18.18 or newer with a PostgreSQL database of version 12.14 or newer. Optional settings let you change the API base URL, enable two-factor authentication by providing an encryption key, and switch on an MCP endpoint, which is disabled by default.

Umami is MIT licensed and can be installed from source or run on your own infrastructure; the project also offers a hosted cloud version for teams that do not want to maintain servers. A detailed getting-started guide lives at umami.is/docs. It suits site owners and product teams who want clean, compliant analytics they control.

Key features

Cookie-free web analytics
Traffic, campaign and conversion tracking
Revenue and conversion tracking
Cohort analysis and audience segmentation
User journey views
Optional two-factor authentication and MCP endpoint

Good fit for

→Replacing Google Analytics on a privacy-minded site
→Self-hosted analytics for client websites
→Tracking campaign and conversion performance

Built with: TypeScript
Tags: web-analytics; privacy; analytics; self-hosted; google-analytics-alternative; cookieless; nextjs; postgresql

Umami: questions and answers

What is Umami used for?: Umami is a privacy-first web analytics platform covering traffic, campaigns, behavior, conversions and revenue without cookies, available self-hosted or in the cloud. It is a good fit for replacing Google Analytics on a privacy-minded site, self-hosted analytics for client websites, and tracking campaign and conversion performance.
Is Umami open source?: Yes. Umami is open source under the MIT licence. Its source code is on GitHub at umami-software/umami and is written mainly in TypeScript.
Is Umami free?: Yes. Umami is open source, so the software itself is free to use. A managed cloud version is also available.
Can I self-host Umami?: Yes. Umami can be self-hosted on your own server or infrastructure.
What is Umami an alternative to?: Umami is an open-source alternative to Google Analytics, Simple Analytics, Clicky and StatCounter. Other open-source alternatives to Google Analytics include Plausible, Rybbit and Matomo.
Is Umami actively maintained?: Yes. The most recent commit to Umami was on 2 October 2026, and the latest release is v3.4.0, published on 17 September 2026. The project has 39k stars on GitHub.