What is Plausible used for?

Plausible is a lightweight, cookie-free, privacy-first web analytics tool and Google Analytics alternative, available as a managed cloud or a self-hosted community edition. It is a good fit for replacing Google Analytics on a website, analytics without cookie consent banners and self-hosted analytics for client sites.

Is Plausible open source?

Yes. Plausible is open source under the AGPL-3.0 licence. Its source code is on GitHub at plausible/analytics and is written mainly in Elixir.

Yes. Plausible is open source, so the software itself is free to use. A managed cloud version is also available, with paid plans from $9 per month.

Can I self-host Plausible?

Yes. Plausible can be self-hosted on your own server or infrastructure.

What is Plausible an alternative to?

Plausible is an open-source alternative to Google Analytics, Simple Analytics, Clicky and Fathom Analytics. Other open-source alternatives to Google Analytics include Umami, Matomo and Rybbit.

Is Plausible actively maintained?

Yes. The most recent commit to Plausible was on 2 October 2026, and the latest release is v3.2.1, published on 15 May 2026. The project has 29k stars on GitHub.

Plausible: open-source alternative to Google Analytics

About Plausible

Plausible Analytics is an open-source web analytics tool built around privacy. It is a lightweight, cookie-free alternative to Google Analytics that measures traffic rather than individuals: it keeps no personal data or IP addresses and uses no persistent identifiers, and the project states compliance with GDPR, CCPA and PECR. The company is made and hosted in the EU.

The dashboard is deliberately simple, with the key insights on a single page and no layers of menus or custom reports to build. The tracking script is tiny, which helps pages load faster, and you can also send custom events to measure goals. The stack uses Elixir with Phoenix, PostgreSQL and ClickHouse, with Tailwind CSS for the interface.

Plausible is AGPL-3.0 licensed and comes in two forms: a managed cloud service run by the company, which is paid, and a self-hosted community edition you operate yourself. A live demo and documentation let you try the dashboard first. It suits site owners and marketers who want straightforward, compliant analytics without cookie banners.

Key features

Cookie-free, privacy-first tracking
Single-page, clutter-free dashboard
Lightweight tracking script
Custom event and goal tracking
GDPR, CCPA and PECR compliance
Managed cloud or self-hosted edition

Good fit for

→Replacing Google Analytics on a website
→Analytics without cookie consent banners
→Self-hosted analytics for client sites

Built with: Elixir; PostgreSQL; Tailwind CSS; ClickHouse
Tags: web-analytics; privacy; google-analytics-alternative; cookieless; self-hosted; elixir; gdpr; clickhouse

Plausible: questions and answers

What is Plausible used for?: Plausible is a lightweight, cookie-free, privacy-first web analytics tool and Google Analytics alternative, available as a managed cloud or a self-hosted community edition. It is a good fit for replacing Google Analytics on a website, analytics without cookie consent banners and self-hosted analytics for client sites.
Is Plausible open source?: Yes. Plausible is open source under the AGPL-3.0 licence. Its source code is on GitHub at plausible/analytics and is written mainly in Elixir.
Is Plausible free?: Yes. Plausible is open source, so the software itself is free to use. A managed cloud version is also available, with paid plans from $9 per month.
Can I self-host Plausible?: Yes. Plausible can be self-hosted on your own server or infrastructure.
What is Plausible an alternative to?: Plausible is an open-source alternative to Google Analytics, Simple Analytics, Clicky and Fathom Analytics. Other open-source alternatives to Google Analytics include Umami, Matomo and Rybbit.
Is Plausible actively maintained?: Yes. The most recent commit to Plausible was on 2 October 2026, and the latest release is v3.2.1, published on 15 May 2026. The project has 29k stars on GitHub.