What is GoSquared used for?

GoSquared is a real-time website analytics platform with dashboards and engagement tools, positioned as a privacy-friendly alternative to Google Analytics 4. It is a good fit for replacing Google Analytics 4 and monitoring live website traffic.

How much does GoSquared cost?

Paid plans for GoSquared start at £9 per month, and there is no free plan. A free trial is available.

Is GoSquared open source?

No. GoSquared is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to GoSquared include Umami, Plausible and Matomo.

What are some alternatives to GoSquared?

GoSquared competes with Google Analytics, Mixpanel and Woopra. For open-source options, see Enlisted's ranked list of open-source GoSquared alternatives.

GoSquared: features, pricing and alternatives

About GoSquared

GoSquared is a hosted web analytics product from a UK company that describes itself as independent and privacy-conscious. Adding a short tracking snippet to a site is enough to start producing dashboards of live and historical visitor activity, without goals or setup wizards to configure first.

The vendor stresses readable dashboards, accurate numbers from day one and human support from a small team. Visitor data is anonymized by default and, according to the company, is not sold or used for advertising. Alongside analytics, GoSquared has also marketed customer engagement features, although the current homepage focuses on web analytics.

It positions itself directly against Google Analytics 4, pitching simpler reports and more accurate, private measurement. GoSquared is a commercial subscription service with a short free trial and a public plans page, rather than software you host yourself.

Key features

Real-time visitor dashboards
Single-snippet setup with no goal configuration
Anonymized visitor data by default
Historical traffic and behavior reports
Customer engagement tools alongside analytics

Good fit for

→Replacing Google Analytics 4
→Monitoring live website traffic

Tags: web-analytics; real-time; privacy; dashboards; google-analytics-alternative; saas

GoSquared: questions and answers

What is GoSquared used for?: GoSquared is a real-time website analytics platform with dashboards and engagement tools, positioned as a privacy-friendly alternative to Google Analytics 4. It is a good fit for replacing Google Analytics 4 and monitoring live website traffic.
How much does GoSquared cost?: Paid plans for GoSquared start at £9 per month, and there is no free plan. A free trial is available.
Is GoSquared open source?: No. GoSquared is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to GoSquared include Umami, Plausible and Matomo.
What are some alternatives to GoSquared?: GoSquared competes with Google Analytics, Mixpanel and Woopra. For open-source options, see Enlisted's ranked list of open-source GoSquared alternatives.