What is Parse.ly used for?

Parse.ly is a content analytics platform for publishers and marketers that tracks reader engagement across articles to guide editorial strategy. It is a good fit for guiding newsroom editorial planning and proving the business value of content.

How much does Parse.ly cost?

Parse.ly doesn't publish fixed prices; pricing is quoted on request.

Is Parse.ly open source?

No. Parse.ly is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Parse.ly include Umami, Plausible and Matomo.

What are some alternatives to Parse.ly?

Parse.ly competes with Chartbeat, Google Analytics and Amplitude. For open-source options, see Enlisted's ranked list of open-source Parse.ly alternatives.

Parse.ly: features, pricing and alternatives

About Parse.ly

Parse.ly is a commercial analytics service focused on content rather than generic website traffic. It shows newsrooms and marketing teams how individual articles, authors and topics perform, so they can decide what to write more of and prove the value of content to the business.

The vendor's platform includes a content analytics dashboard, a conversion engine that connects content to business outcomes, a content API for developers who want to personalize experiences, and a data pipeline for analysts who need raw real-time data. A content management system is also listed in the product lineup. Parse.ly is a hosted product, used mainly by media companies and content-heavy brands.

Key features

Content analytics dashboard by article and author
Tracking of reader engagement
Content conversion attribution
Content API for developers
Real-time data pipeline for analysts
Content management system option

Good fit for

→Guiding newsroom editorial planning
→Proving the business value of content

Tags: content-analytics; publishers; engagement; editorial; api; data-pipeline; analytics

Parse.ly: questions and answers

What is Parse.ly used for?: Parse.ly is a content analytics platform for publishers and marketers that tracks reader engagement across articles to guide editorial strategy. It is a good fit for guiding newsroom editorial planning and proving the business value of content.
How much does Parse.ly cost?: Parse.ly doesn't publish fixed prices; pricing is quoted on request.
Is Parse.ly open source?: No. Parse.ly is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Parse.ly include Umami, Plausible and Matomo.
What are some alternatives to Parse.ly?: Parse.ly competes with Chartbeat, Google Analytics and Amplitude. For open-source options, see Enlisted's ranked list of open-source Parse.ly alternatives.