What is Similarweb used for?

Similarweb is a web traffic and competitive intelligence service that estimates visits, sources and audience behavior for almost any website. It is a good fit for benchmarking against competitor websites, and sizing markets and finding sales prospects.

Yes. Similarweb has a free plan, and paid plans start at $199 per month. A free trial is also available.

Is Similarweb open source?

No. Similarweb is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Matomo and Ackee.

What are some alternatives to Similarweb?

Similarweb competes with Semrush, Ahrefs and SpyFu.

Similarweb: features, pricing and alternatives

About Similarweb

Similarweb is a commercial market intelligence platform that estimates how much traffic websites receive and where it comes from. Unlike a tool installed on your own site, it models data on other companies' sites, which makes it useful for benchmarking against competitors.

Typical data points include visit estimates, engagement figures, traffic by channel and country, referral sources and related keywords, and the platform also extends into app and audience research. Marketers, sales teams, investors and analysts use it for competitive research, market sizing and lead prospecting. Similarweb is a hosted service delivered through a web interface and API.

Key features

Traffic estimates for any website
Benchmarking against competitor sites
Breakdown of traffic by channel and country
Referral and keyword insights
Audience and engagement metrics
API access to data

Good fit for

→Benchmarking against competitor websites
→Sizing markets and finding sales prospects

Tags: competitive-intelligence; web-traffic; market-research; seo; benchmarking; analytics; marketing

Similarweb: questions and answers

What is Similarweb used for?: Similarweb is a web traffic and competitive intelligence service that estimates visits, sources and audience behavior for almost any website. It is a good fit for benchmarking against competitor websites, and sizing markets and finding sales prospects.
Is Similarweb free?: Yes. Similarweb has a free plan, and paid plans start at $199 per month. A free trial is also available.
Is Similarweb open source?: No. Similarweb is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Matomo and Ackee.
What are some alternatives to Similarweb?: Similarweb competes with Semrush, Ahrefs and SpyFu.