What is SpyFu used for?

SpyFu is a competitor research tool that shows the keywords, ads and backlinks behind other sites' SEO and PPC results. It is a good fit for finding keywords that competitors rank or bid on and building PPC campaigns from competitor data.

How much does SpyFu cost?

Paid plans for SpyFu start at $39 per month, and there is no free plan.

Is SpyFu open source?

No. SpyFu is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to SpyFu include OpenSEO.

What are some alternatives to SpyFu?

SpyFu competes with Semrush, Ahrefs and Serpstat. For open-source options, see Enlisted's ranked list of open-source SpyFu alternatives.

SpyFu: features, pricing and alternatives

About SpyFu

SpyFu is a commercial research tool for search marketers. By entering a competitor's domain, users can see which organic keywords it ranks for, which keywords it buys on Google Ads, and which backlinks may be supporting its rankings, and can export those lists for their own campaigns.

The vendor has added AI features, including a site audit that scans for technical and on-page issues and generates fixes for titles, links and content that users can review and publish. SpyFu also offers an API and reporting for agencies. It is a hosted service, used by small businesses, freelancers and agencies running both SEO and paid search.

Key features

Competitor organic keyword research
Competitor Google Ads keyword and ad history
Research into competitor backlinks
AI site audit with suggested fixes
Keyword list export
API access for custom reporting

Good fit for

→Finding keywords that competitors rank or bid on
→Building PPC campaigns from competitor data

Tags: seo; ppc; competitor-research; keyword-research; backlinks; google-ads; marketing

SpyFu: questions and answers

What is SpyFu used for?: SpyFu is a competitor research tool that shows the keywords, ads and backlinks behind other sites' SEO and PPC results. It is a good fit for finding keywords that competitors rank or bid on and building PPC campaigns from competitor data.
How much does SpyFu cost?: Paid plans for SpyFu start at $39 per month, and there is no free plan.
Is SpyFu open source?: No. SpyFu is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to SpyFu include OpenSEO.
What are some alternatives to SpyFu?: SpyFu competes with Semrush, Ahrefs and Serpstat. For open-source options, see Enlisted's ranked list of open-source SpyFu alternatives.