Semrush

Semrush is a commercial marketing software platform used by SEO specialists, content teams and agencies to research keywords, analyze competitors and track how well a brand shows up online. The vendor now frames its aim as growing and measuring brand visibility across traditional search, AI search, paid search and social channels.

Features are grouped by task. Research tools include local SEO, market analysis, prompt research, AI visibility checks, competitor analysis and keyword research. Creation and optimization tools include content creation, technical site health checks and digital PR. Tracking tools include rank tracking, marketing reports, AI brand sentiment and backlink analysis. The product line also includes Semrush One, an enterprise offering, an MCP server and an API.

Semrush is hosted, proprietary software and cannot be self-hosted. It offers a way to start for free, demos for larger customers and a pricing page. It suits marketing teams, freelancers and agencies that want keyword data, audits and reporting in one place.