What is Moz used for?

Moz is an SEO software suite for marketers, agencies and small businesses, spanning keyword research, site audits, link metrics and local business listings. It is a good fit for agency SEO reporting for clients and local listing management for multi-location firms.

How much does Moz cost?

Paid plans for Moz start at $49 per month, and there is no free plan. A free trial is available.

No. Moz is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Moz include OpenSEO.

What are some alternatives to Moz?

Moz competes with Semrush, Ahrefs and SE Ranking. For open-source options, see Enlisted's ranked list of open-source Moz alternatives.

Moz: features, pricing and alternatives

About Moz

Moz is a commercial SEO company whose products help teams research keywords, audit websites, analyze links, track rankings and manage local business listings. It is known both for its software and for the educational material and community it has built around search marketing.

Its lineup includes Moz Pro for general SEO work, Moz Local for listings, STAT for enterprise rank tracking and the Moz API for programmatic access to its data. A set of free tools covers domain analysis, keyword exploration, link exploration, competitive research and the MozBar browser extension. Moz is hosted and offers a free trial, with solutions for digital marketers, agencies, enterprises and small businesses.

Key features

Keyword research with Keyword Explorer
Link analysis with Link Explorer
Site audits and rank tracking in Moz Pro
Local listings management with Moz Local
Moz API for programmatic data access
MozBar browser extension

Good fit for

→Agency SEO reporting for clients
→Local listing management for multi-location firms

Tags: seo; keyword-research; link-analysis; local-seo; site-audit; rank-tracking; marketing

Moz: questions and answers

What is Moz used for?: Moz is an SEO software suite for marketers, agencies and small businesses, spanning keyword research, site audits, link metrics and local business listings. It is a good fit for agency SEO reporting for clients and local listing management for multi-location firms.
How much does Moz cost?: Paid plans for Moz start at $49 per month, and there is no free plan. A free trial is available.
Is Moz open source?: No. Moz is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Moz include OpenSEO.
What are some alternatives to Moz?: Moz competes with Semrush, Ahrefs and SE Ranking. For open-source options, see Enlisted's ranked list of open-source Moz alternatives.