What is Serpstat used for?

Serpstat is an SEO and PPC research platform that combines keyword research, backlink analysis and site audit tools for marketers and agencies. It is a good fit for finding keyword gaps against competitors and running site audits for small clients.

How much does Serpstat cost?

Serpstat is a paid product with no free plan.

Is Serpstat open source?

No. Serpstat is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Serpstat include OpenSEO.

What are some alternatives to Serpstat?

Serpstat competes with Semrush, Ahrefs and SE Ranking. For open-source options, see Enlisted's ranked list of open-source Serpstat alternatives.

Serpstat: features, pricing and alternatives

About Serpstat

Serpstat is a commercial all-in-one platform for search marketing. It brings together tools for researching keywords, analyzing competitors in organic and paid search, checking backlinks and auditing websites, so a small team can handle several tasks without separate subscriptions.

Users typically start with a domain or keyword to see what ranks, estimate competition and find gaps, then use rank tracking and audits to monitor changes. The platform is accessed through a web dashboard and an API. Serpstat is a hosted service, positioned as a more affordable alternative to larger SEO suites and used by freelancers, small businesses and agencies.

Key features

Keyword research for SEO and PPC
Competitor analysis in organic and paid search
Analysis of backlink profiles
Site audit for technical issues
Tracking of keyword rankings
API access for custom reporting

Good fit for

→Finding keyword gaps against competitors
→Running site audits for small clients

Tags: seo; ppc; keyword-research; backlinks; site-audit; competitor-analysis; rank-tracking

Serpstat: questions and answers

What is Serpstat used for?: Serpstat is an SEO and PPC research platform that combines keyword research, backlink analysis and site audit tools for marketers and agencies. It is a good fit for finding keyword gaps against competitors and running site audits for small clients.
How much does Serpstat cost?: Serpstat is a paid product with no free plan.
Is Serpstat open source?: No. Serpstat is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Serpstat include OpenSEO.
What are some alternatives to Serpstat?: Serpstat competes with Semrush, Ahrefs and SE Ranking. For open-source options, see Enlisted's ranked list of open-source Serpstat alternatives.