What is Whatagraph used for?

Whatagraph is a marketing intelligence platform that unifies cross-channel marketing data in a data hub and builds client reports, dashboards and AI-ready metrics for agencies and brands. It is a good fit for client-ready reporting for marketing agencies, tracking ROI across e-commerce channels and reporting for multi-location businesses.

How much does Whatagraph cost?

Paid plans for Whatagraph start at €699 per month, and there is no free plan.

Is Whatagraph open source?

No. Whatagraph is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Whatagraph include Chartbrew.

What are some alternatives to Whatagraph?

Whatagraph competes with Databox, Klipfolio and AgencyAnalytics. For open-source options, see Enlisted's ranked list of open-source Whatagraph alternatives.

Whatagraph: features, pricing and alternatives

About Whatagraph

Whatagraph is a marketing reporting and intelligence platform. It connects the many channels a marketing team uses, stores and cleans that data in a single hub, and produces cross-channel reports and dashboards that agencies can hand to clients or that in-house teams can use internally.

The product centers on a unified data hub, a layer where metrics are defined once and reused across reports, dashboards and AI tools. An MCP connection links Whatagraph to AI assistants through that semantic layer, and early-access IQ Agents are described as building and updating reports and flagging anomalies on the same data. A library of templates and a catalog of integrations support everyday reporting.

Whatagraph is a proprietary hosted product with a demo and a pricing page. The vendor targets agencies, e-commerce businesses and multi-location operators that need reliable reporting across many accounts.

Key features

Marketing data hub for storing and cleaning data
Cross-channel client reports
Shared metric definitions across dashboards
MCP connection to AI tools
AI agents in early access
Free report templates

Good fit for

→Client-ready reporting for marketing agencies
→Tracking ROI across e-commerce channels
→Reporting for multi-location businesses

Tags: marketing-reporting; dashboards; agencies; data-hub; marketing-analytics; mcp; ai-agents; reporting

Whatagraph: questions and answers

What is Whatagraph used for?: Whatagraph is a marketing intelligence platform that unifies cross-channel marketing data in a data hub and builds client reports, dashboards and AI-ready metrics for agencies and brands. It is a good fit for client-ready reporting for marketing agencies, tracking ROI across e-commerce channels and reporting for multi-location businesses.
How much does Whatagraph cost?: Paid plans for Whatagraph start at €699 per month, and there is no free plan.
Is Whatagraph open source?: No. Whatagraph is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Whatagraph include Chartbrew.
What are some alternatives to Whatagraph?: Whatagraph competes with Databox, Klipfolio and AgencyAnalytics. For open-source options, see Enlisted's ranked list of open-source Whatagraph alternatives.