What is Supermetrics used for?

Supermetrics is a marketing data platform with connectors that move ad and channel data into spreadsheets, BI tools and data warehouses for agencies and brands. It is a good fit for automating cross-channel marketing reports and loading ad data into a warehouse.

How much does Supermetrics cost?

Supermetrics is a paid product with no free plan.

Is Supermetrics open source?

No. Supermetrics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Supermetrics include Airbyte, Mage AI and Bruin.

What are some alternatives to Supermetrics?

Supermetrics competes with Funnel, Databox and Klipfolio. For open-source options, see Enlisted's ranked list of open-source Supermetrics alternatives.

Supermetrics: features, pricing and alternatives

About Supermetrics

Supermetrics is a commercial marketing intelligence platform known for its connectors, which pull data from advertising, social and analytics sources and deliver it to destinations such as spreadsheets, reporting tools and warehouses. It saves analysts from downloading CSV files from each platform by hand.

The vendor describes a four-step flow of connecting, managing, analyzing and activating data. Managing includes cleaning, blending and storing data, analyzing includes reporting and visualization, and activation covers items like unified profiles, audience segmentation and journey orchestration. A newer product called Supermetrics Studio was announced. Supermetrics is a hosted service aimed at agencies and in-house marketing teams.

Key features

Connectors for marketing and advertising platforms
Delivery into spreadsheets, BI tools and warehouses
Data cleaning, blending and storage
Reporting and visualization destinations
Audience segmentation and activation tools

Good fit for

→Automating cross-channel marketing reports
→Loading ad data into a warehouse

Tags: marketing-data; connectors; etl; reporting; data-warehouse; agencies; marketing-analytics

Supermetrics: questions and answers

What is Supermetrics used for?: Supermetrics is a marketing data platform with connectors that move ad and channel data into spreadsheets, BI tools and data warehouses for agencies and brands. It is a good fit for automating cross-channel marketing reports and loading ad data into a warehouse.
How much does Supermetrics cost?: Supermetrics is a paid product with no free plan.
Is Supermetrics open source?: No. Supermetrics is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Supermetrics include Airbyte, Mage AI and Bruin.
What are some alternatives to Supermetrics?: Supermetrics competes with Funnel, Databox and Klipfolio. For open-source options, see Enlisted's ranked list of open-source Supermetrics alternatives.