What is Funnel used for?

Funnel is a marketing data hub that collects ad platform and channel data, models it and sends it to reporting, BI and AI tools. It is a good fit for unifying ad spend data across channels and feeding BI tools with clean marketing data.

How much does Funnel cost?

Paid plans for Funnel start at $600 per month, and there is no free plan.

Is Funnel open source?

No. Funnel is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Funnel include Airbyte, Mage AI and Bruin.

What are some alternatives to Funnel?

Funnel competes with Supermetrics, Databox and Klipfolio. For open-source options, see Enlisted's ranked list of open-source Funnel alternatives.

Funnel: features, pricing and alternatives

About Funnel

Funnel is a commercial marketing data platform that gathers performance data from advertising and marketing sources, standardizes it and delivers it to the places teams do their analysis. This gives marketers a single, governed set of numbers instead of separate exports from every platform.

The vendor's product set includes a Data Hub for connecting and modeling data, Funnel Measure for attribution beyond last-click, a long list of connectors and destinations, and several interfaces: a no-code web app with AI, an MCP server for AI tools and a code-based setup for data teams. Funnel is hosted, and it is used by marketing and analytics teams, particularly at agencies and larger brands.

Key features

Connectors for ad and marketing platforms
Data modeling and standardization
Attribution beyond last-click
Delivery to BI tools and warehouses
No-code web interface with AI
Version-controlled setup for data teams

Good fit for

→Unifying ad spend data across channels
→Feeding BI tools with clean marketing data

Tags: marketing-data; data-hub; attribution; etl; reporting; connectors; marketing-analytics

Funnel: questions and answers

What is Funnel used for?: Funnel is a marketing data hub that collects ad platform and channel data, models it and sends it to reporting, BI and AI tools. It is a good fit for unifying ad spend data across channels and feeding BI tools with clean marketing data.
How much does Funnel cost?: Paid plans for Funnel start at $600 per month, and there is no free plan.
Is Funnel open source?: No. Funnel is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Funnel include Airbyte, Mage AI and Bruin.
What are some alternatives to Funnel?: Funnel competes with Supermetrics, Databox and Klipfolio. For open-source options, see Enlisted's ranked list of open-source Funnel alternatives.