What is FullStory used for?

FullStory is a digital experience analytics platform that records user sessions and surfaces friction through replay, heatmaps, funnels and AI. It is a good fit for finding where users get stuck in a checkout flow, helping support teams reproduce reported issues and analyzing mobile app behavior.

Yes. FullStory has a free plan. A permanent free plan covers 30,000 sessions a month for up to 10 users. Business, Advanced and Enterprise plans are priced through a demo request.

Is FullStory open source?

No. FullStory is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to FullStory include Microsoft Clarity, OpenReplay and Talivia.

What are some alternatives to FullStory?

FullStory competes with Hotjar, Contentsquare and LogRocket. For open-source options, see Enlisted's ranked list of open-source FullStory alternatives.

FullStory: features, pricing and alternatives

About FullStory

Fullstory is a digital experience analytics platform. It automatically captures user interactions on websites and apps so teams can see how people, and increasingly AI agents, use a digital product, find problems and fix friction before it grows. Session replay, heatmaps and funnels are its best-known tools.

The platform groups its offering into analytics (customer behavior, product analytics, mobile analytics, guides and surveys, heatmaps and session replay), anywhere features (data activation, real-time personalization and tech stack enrichment), StoryAI intelligence with agents and an MCP server, and workforce tools for employee experience, workflow intelligence and support acceleration.

Fullstory is a proprietary, hosted product with a published plans and pricing page and a demo for prospects. Its solutions are grouped by industry, such as retail, finance, SaaS and gaming, and by team, such as product, data, support and marketing.

Key features

Session replay of real user visits
Heatmaps and funnels
Product and mobile analytics
Guides and surveys
Data activation and personalization
StoryAI agents and MCP server

Good fit for

→Finding where users get stuck in a checkout flow
→Helping support teams reproduce reported issues
→Analyzing mobile app behavior

Tags: session-replay; digital-experience; heatmaps; funnels; product-analytics; saas; behavioral-analytics

FullStory: questions and answers

What is FullStory used for?: FullStory is a digital experience analytics platform that records user sessions and surfaces friction through replay, heatmaps, funnels and AI. It is a good fit for finding where users get stuck in a checkout flow, helping support teams reproduce reported issues and analyzing mobile app behavior.
Is FullStory free?: Yes. FullStory has a free plan. A permanent free plan covers 30,000 sessions a month for up to 10 users. Business, Advanced and Enterprise plans are priced through a demo request.
Is FullStory open source?: No. FullStory is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to FullStory include Microsoft Clarity, OpenReplay and Talivia.
What are some alternatives to FullStory?: FullStory competes with Hotjar, Contentsquare and LogRocket. For open-source options, see Enlisted's ranked list of open-source FullStory alternatives.