What is VWO used for?

VWO is an experimentation platform from Wingify combining A/B testing, heatmaps, personalization, behavior analytics and feature management. It is a good fit for running conversion optimization programs and rolling out features with experiments.

No. VWO is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to VWO include PostHog, GrowthBook and Flagsmith.

What are some alternatives to VWO?

VWO competes with Optimizely Web Experimentation, AB Tasty and Kameleoon. For open-source options, see Enlisted's ranked list of open-source VWO alternatives.

VWO: features, pricing and alternatives

About VWO

VWO is a commercial experimentation and conversion optimization platform from Wingify. Teams use it to test changes to websites and apps, understand how visitors behave and roll out features, with a goal of improving the digital experience across the customer journey.

The Wingify platform groups its tools into experimentation, with A/B, split URL and multivariate testing; personalization, with segmentation and targeting, predictive data and an emotions feature; analytics, with behavior analytics such as heatmaps, journey analytics and user feedback; feature management, with rollouts, feature experimentation and mobile app testing; and commerce tools for search, recommendations and merchandising. An AI layer called Wingz AI is built across the platform. The company says AB Tasty and VWO have united. VWO is proprietary and vendor-hosted, with demos, a plans page and resources such as a knowledge base and glossary.

Key features

A/B, split URL and multivariate testing
Heatmaps and behavior analytics
Personalization with segmentation and targeting
Feature rollouts and feature experimentation
Mobile app testing
Journey analytics and user feedback

Good fit for

→Running conversion optimization programs
→Rolling out features with experiments

Tags: ab-testing; heatmaps; personalization; feature-flags; behavior-analytics; cro; wingify

VWO: questions and answers

What is VWO used for?: VWO is an experimentation platform from Wingify combining A/B testing, heatmaps, personalization, behavior analytics and feature management. It is a good fit for running conversion optimization programs and rolling out features with experiments.
Is VWO free?: Yes. VWO has a free plan.
Is VWO open source?: No. VWO is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to VWO include PostHog, GrowthBook and Flagsmith.
What are some alternatives to VWO?: VWO competes with Optimizely Web Experimentation, AB Tasty and Kameleoon. For open-source options, see Enlisted's ranked list of open-source VWO alternatives.