What is AB Tasty used for?

AB Tasty is an A/B testing, personalization and feature management platform for websites and apps, now presented alongside VWO under Wingify. It is a good fit for testing page variations to lift conversion and personalizing content for visitor segments.

How much does AB Tasty cost?

AB Tasty doesn't publish fixed prices; pricing is quoted on request.

Is AB Tasty open source?

No. AB Tasty is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to AB Tasty include GrowthBook, Flagsmith and FeatBit.

What are some alternatives to AB Tasty?

AB Tasty competes with Optimizely Web Experimentation, VWO and Kameleoon. For open-source options, see Enlisted's ranked list of open-source AB Tasty alternatives.

AB Tasty: features, pricing and alternatives

About AB Tasty

AB Tasty is a commercial digital experience optimization platform. Marketing and product teams use it to run A/B tests, personalize what visitors see and manage feature releases for websites and mobile apps, with the aim of improving conversion and user experience.

The Wingify site, which also hosts VWO, states that AB Tasty and VWO have united and lists separate logins for each. AB Tasty is a proprietary, vendor-hosted service with no self-hosted edition. Specific modules, integrations and plans are described by the vendor on its own site, and it suits teams that want testing, personalization and feature flags in one product.

Key features

A/B testing for web and apps
Personalization of visitor experiences
Feature management and rollouts
Part of the combined Wingify and VWO offering

Good fit for

→Testing page variations to lift conversion
→Personalizing content for visitor segments

Tags: ab-testing; personalization; feature-management; experimentation; conversion-optimization; cro; saas

AB Tasty: questions and answers

What is AB Tasty used for?: AB Tasty is an A/B testing, personalization and feature management platform for websites and apps, now presented alongside VWO under Wingify. It is a good fit for testing page variations to lift conversion and personalizing content for visitor segments.
How much does AB Tasty cost?: AB Tasty doesn't publish fixed prices; pricing is quoted on request.
Is AB Tasty open source?: No. AB Tasty is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to AB Tasty include GrowthBook, Flagsmith and FeatBit.
What are some alternatives to AB Tasty?: AB Tasty competes with Optimizely Web Experimentation, VWO and Kameleoon. For open-source options, see Enlisted's ranked list of open-source AB Tasty alternatives.