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Unbounce

SaaS

Unbounce is a tool for building landing pages, with A/B testing and templates geared to conversions, used by marketers running paid campaigns and lead generation.

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About Unbounce

Unbounce is a commercial landing page platform for marketers who want to build campaign pages without involving developers. A drag-and-drop editor and a library of templates let users create and publish pages tailored to specific ads or offers.

The product emphasizes conversion improvement through A/B testing and AI-driven routing of visitors to the page variant most likely to work for them, plus pop-ups and sticky bars for capturing leads. Pages can connect to email and CRM tools through integrations. Unbounce is a hosted service, aimed at agencies, small businesses and in-house marketing teams running pay-per-click and lead generation campaigns.

Key features

  • Drag-and-drop landing page editor
  • Conversion-focused page templates
  • A/B testing of page variants
  • AI traffic routing to likely winners
  • Pop-ups and sticky bars
  • Integrations with email and CRM tools

Good fit for

  • →Landing pages for paid ad campaigns
  • →Lead capture pages for agencies' clients
Tags
landing-pages
ab-testing
conversion
lead-generation
popups
ppc
marketing

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