What is OptinMonster used for?

OptinMonster is a pop-up and on-site campaign builder that uses exit intent and targeting to capture email leads and reduce cart abandonment. It is a good fit for growing an email list from blog traffic and reducing cart abandonment with offers.

How much does OptinMonster cost?

Paid plans for OptinMonster start at $210 per year, and there is no free plan.

Is OptinMonster open source?

No. OptinMonster is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to OptinMonster include Mautic.

What are some alternatives to OptinMonster?

OptinMonster competes with Leadpages, Unbounce and Instapage. For open-source options, see Enlisted's ranked list of open-source OptinMonster alternatives.

OptinMonster: features, pricing and alternatives

About OptinMonster

OptinMonster is a commercial lead generation tool for websites. It lets marketers create campaigns such as lightbox pop-ups, floating bars, coupon wheels, inline forms, welcome mats and scroll boxes, then display them to visitors at the right moment.

Its targeting options include exit intent detection, page-level targeting, on-site retargeting and behavior-based triggers, and campaigns can be scheduled and tested with A/B variations. Templates and integrations with email and ecommerce platforms speed setup, and analytics show how campaigns convert. OptinMonster is hosted and used with WordPress and other sites by bloggers, ecommerce stores and marketing teams.

Key features

Lightbox pop-ups and floating bars
Exit-intent detection for leaving visitors
Page-level and behavior targeting
Coupon wheels and countdown timers
A/B testing of campaigns
Integrations with email and ecommerce tools

Good fit for

→Growing an email list from blog traffic
→Reducing cart abandonment with offers

Tags: popups; lead-generation; email-capture; exit-intent; conversion; wordpress; marketing

OptinMonster: questions and answers

What is OptinMonster used for?: OptinMonster is a pop-up and on-site campaign builder that uses exit intent and targeting to capture email leads and reduce cart abandonment. It is a good fit for growing an email list from blog traffic and reducing cart abandonment with offers.
How much does OptinMonster cost?: Paid plans for OptinMonster start at $210 per year, and there is no free plan.
Is OptinMonster open source?: No. OptinMonster is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to OptinMonster include Mautic.
What are some alternatives to OptinMonster?: OptinMonster competes with Leadpages, Unbounce and Instapage. For open-source options, see Enlisted's ranked list of open-source OptinMonster alternatives.