What is Omnisend used for?

Omnisend is an email and SMS automation platform for online stores, with integrations for Shopify and WooCommerce and AI tools for forms and insights. It is a good fit for cart abandonment and welcome flows, and combining email and SMS for promotions.

Yes. Omnisend has a free plan. Free plan with 500 emails and 250 contacts a month. Standard and Pro are priced by contact count; the page only shows 30%-off first-three-month prices, so list prices are not stated. Over 150,000 profiles needs a sales quote.

Is Omnisend open source?

No. Omnisend is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Omnisend include Mautic, Dittofeed and Notifuse.

What are some alternatives to Omnisend?

Omnisend competes with Klaviyo, Drip and Sendlane. For open-source options, see Enlisted's ranked list of open-source Omnisend alternatives.

Omnisend: features, pricing and alternatives

About Omnisend

Omnisend is a commercial marketing platform built for ecommerce brands. It connects to store platforms such as Shopify and WooCommerce and lets merchants send email, SMS and web push messages, using shopper behavior to trigger automated flows.

Its AI features help build signup forms, spot audience trends and surface insights, and the platform includes reporting, segmentation and a migration service for teams switching from other tools. A free plan is advertised to get started, and demos are available. Omnisend is a hosted service for small and mid-sized online retailers that want several messaging channels in one place.

Key features

Email marketing for online stores
SMS and web push messaging
Automation flows triggered by shopper behavior
AI-built signup forms
AI insights on audience trends
Integrations with Shopify and WooCommerce

Good fit for

→Cart abandonment and welcome flows
→Combining email and SMS for promotions

Tags: email-marketing; sms; ecommerce; shopify; marketing-automation; web-push; ai

Omnisend: questions and answers

What is Omnisend used for?: Omnisend is an email and SMS automation platform for online stores, with integrations for Shopify and WooCommerce and AI tools for forms and insights. It is a good fit for cart abandonment and welcome flows, and combining email and SMS for promotions.
Is Omnisend free?: Yes. Omnisend has a free plan. Free plan with 500 emails and 250 contacts a month. Standard and Pro are priced by contact count; the page only shows 30%-off first-three-month prices, so list prices are not stated. Over 150,000 profiles needs a sales quote.
Is Omnisend open source?: No. Omnisend is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Omnisend include Mautic, Dittofeed and Notifuse.
What are some alternatives to Omnisend?: Omnisend competes with Klaviyo, Drip and Sendlane. For open-source options, see Enlisted's ranked list of open-source Omnisend alternatives.