What is Mautic used for?

Mautic is an open-source marketing automation platform for email campaigns, segmentation and multi-channel marketing that you can host yourself. It is a good fit for running email nurture campaigns and replacing a hosted marketing automation suite.

Is Mautic open source?

Yes. Mautic is open source under a custom licence. Its source code is on GitHub at mautic/mautic and is written mainly in PHP.

Yes. Mautic is open source, so the software itself is free to use under the terms of its own licence. A managed cloud version is also available, with paid plans from €275 per month.

Can I self-host Mautic?

Yes. Mautic can be self-hosted on your own server or infrastructure.

What is Mautic an alternative to?

Mautic is an open-source alternative to HubSpot, Marketo Engage, ActiveCampaign and Mailchimp. Other open-source alternatives to Marketo Engage include Laudspeaker.

Is Mautic actively maintained?

Yes. The most recent commit to Mautic was on 2 October 2026, and the latest release is 7.2.1, published on 23 September 2026. The project has 11k stars on GitHub.

Mautic: open-source alternative to HubSpot, Marketo Engage

About Mautic

Mautic is open-source marketing automation software. It lets businesses and organizations build integrated marketing campaigns, including email marketing, while keeping control of their own data. The project is supported by a worldwide community of contributors and presents privacy and extensibility as core goals.

The README highlights several advantages over conventional hosted tools: it is free to use, you can run it on your own infrastructure with your own database, there is no vendor lock-in, integrations can be built as needed, and both the frontend and backend are customizable. It also describes multi-channel marketing without extra cost and unlimited segmentation and automation.

Mautic is written in PHP. It can be downloaded and self-hosted, or you can request a trial of a hosted option, and community channels and a blog share news, releases and strategy. Its license is stated in the repository. It suits marketing teams that want automation without relying entirely on a third-party SaaS provider.

Key features

Email marketing and campaign automation
Contact segmentation
Multi-channel marketing
Customizable frontend and backend
Custom integrations
Own your data in your own database

Good fit for

→Running email nurture campaigns
→Replacing a hosted marketing automation suite

Built with: PHP
Tags: marketing-automation; email-marketing; crm; campaigns; segmentation; php; self-hosted

Mautic: questions and answers

What is Mautic used for?: Mautic is an open-source marketing automation platform for email campaigns, segmentation and multi-channel marketing that you can host yourself. It is a good fit for running email nurture campaigns and replacing a hosted marketing automation suite.
Is Mautic open source?: Yes. Mautic is open source under a custom licence. Its source code is on GitHub at mautic/mautic and is written mainly in PHP.
Is Mautic free?: Yes. Mautic is open source, so the software itself is free to use under the terms of its own licence. A managed cloud version is also available, with paid plans from €275 per month.
Can I self-host Mautic?: Yes. Mautic can be self-hosted on your own server or infrastructure.
What is Mautic an alternative to?: Mautic is an open-source alternative to HubSpot, Marketo Engage, ActiveCampaign and Mailchimp. Other open-source alternatives to Marketo Engage include Laudspeaker.
Is Mautic actively maintained?: Yes. The most recent commit to Mautic was on 2 October 2026, and the latest release is 7.2.1, published on 23 September 2026. The project has 11k stars on GitHub.