Open-source Marketo Engage alternatives

Mautic is open-source marketing automation software. It lets businesses and organizations build integrated marketing campaigns, including email marketing, while keeping control of their own data. The project is supported by a worldwide community of contributors and presents privacy and extensibility as core goals.

The README highlights several advantages over conventional hosted tools: it is free to use, you can run it on your own infrastructure with your own database, there is no vendor lock-in, integrations can be built as needed, and both the frontend and backend are customizable. It also describes multi-channel marketing without extra cost and unlimited segmentation and automation.

Mautic is written in PHP. It can be downloaded and self-hosted, or you can request a trial of a hosted option, and community channels and a blog share news, releases and strategy. Its license is stated in the repository. It suits marketing teams that want automation without relying entirely on a third-party SaaS provider.

Laudspeaker is an open-source customer engagement and product onboarding platform. It was positioned as an alternative to tools such as Braze, OneSignal, Customer.io, Appcues and Pendo, and lets teams design product onboarding flows and send messages triggered by product events across several channels.

Its main features were a visual journey builder for complex workflows, a segment builder that targets users by attributes, completed actions and previous campaigns, multiple channels including push, email, SMS and webhooks, and A/B tests and personalization with Liquid templating and external API calls. It was built with NestJS, React and TypeScript, and planned to integrate with data warehouses and the modern data stack.

The README now states that Laudspeaker is no longer under active development or being supported. It mentions a Laudspeaker Cloud and a paid self-deployed enterprise plan, though availability is uncertain given that notice. The repository lists its licence as other. Anyone considering it should treat it as an archived project and check current status before building on it.